Reflective summary

From this module, I have explored so much on researching primary and secondary source through different ways from the lectures. It is very useful and I’m sure thus will helps me a lot throughout my study.

At the start I thought that online resources and visual research task were quite easy, however I find myself do not have a wide range of research. I have relied on the internet too much and often forgotten about there are other source like books magazine or even DVDs could be a source of my research too.

As an international student, I have always worry about my writing since I don’t know if other would understand what I want to say about or not. But as the more task I did, I feel easier as I go on once I have clear about my point of view. I have keep my vocabulary as simple as I can so I will not make it too difficult to understand.

Thus, I found out my weakness is to analyse images. as I always feel like I may not have the right understanding of the images, but then I learnt that is not a right or wrong understanding of images, as everyone think differently. So I know as long as I have my own idea to support the images, that will be fine.

Reflective writing is the hardest task for me, as I have to spent a lot of time trying to understand what the essay is about and often I have to translate it into my mother language before response to it.

In conclusion, I find this module very useful. It reminds me to look at library rescores more, and the importance of referencing to support ideas. I really enjoy the lectures and I like the way how our lecturer will help us to digest the task and showing examples before asking us to do it.

Ethical issues in fashion advertising has always been a huge concern. American apparel is one of the famous brands which is known for its extreme advertisement.

From the picture above, we can see that in this advertisement there is a young lady opened her legs towards to the audience in the setting of her own bedroom. Although there is a white block in the middle to cover the model’s private part, audience could still imagine that the young lady is showing her private part toward us. Clearly, the brand has an ethical issue of sexualizing women through this image. And I don’t really understand why are they trying to create the brand’s image above. It is disgusting to set up the advert in public where children and young generations can see it.

In my point of view, this picture isn’t an advertisement to me. Although she is wearing the tights, it is still not representing any advertisement to me. This image does not lead me to buy those tights which the model is wearing. As the whole image is more like a pornographic. And it doesn’t seem like they are targeting the right audience to advertise. As a young woman which is in their target customer, I would not like to buy clothes from this shop, as from the advertisement I feel like this shop is for sex lover or sex worker.

Also, from the image we can see that the model’s facial expression is serious. It might make people feel she is not happy about opening her lags and might be forced to do it. And this is another ethical issues needs to be concern from this advert. We would not know if the model has been forced to take the picture whether she is willing to do it. She might not be happy to do the job but only because she wants the money or other reasons. And this link to a sense of showing a message of women are not being protected.

However, Marsha Brady, one of American Apparel’s creative directors says: “[when]…there’s a group of people attempting to shame female creativity, female beauty, female pride under the auspices of protecting women, it’s really, really scary.” What Marsha meant is that people are viewing their advert in a wrong way.

Truly, this advert can be view in a different way, such as showing support to feminist.

As we can see from the picture that the model is pulling down her tights by herself. Which refers to women have a choice of showing off themselves, showing off their beauty. And the serious looking of the model may stand for the unbreakable faith of supporting feminist.

But I still do not agree American apparel to use such an extrema advertisement. The reason is they can’t assume that the audience are viewing the advert in the way that how they view. I believe there must be another better way to spread out the message as well as the brand.

Brugnoli-Ensin, Mia. “American Apparel: Sexist Or Liberating?.” Her Campus. N.p., 2017. Web. 29 Nov. 2017.

Fashion as communication

Chapter 1 Taste, Fashion and The French Fashion Magazine

Sanda Miller

This chapter is about the philosophical aesthetics, art and the history of how fashion magazine have started in France and the way of how fashion magazine have developed and how it function.

First of all, aesthetics is a very personal thing to me, as different people have different aesthetics and I believe there won’t be other person would have the exactly same aesthetics as you but maybe only similar. From the chapter “philosophical aesthetics as a new branch of philosophy emerged during the enlightenment and to its enquiry was the concept of taste.”, I do agree that aesthetics is basically taste, however I don’t agree that it is a new branch of philosophy emerged as I think that aesthetics is something that is already there in your body when people were born, so I don’t really understand why is it a new thing to philosophy.

Then the writer has stated so much history of when and how the French fashion magazine have started, and how its target audience have transferred from upper class to a wider market where working women are also included. but I think the main thing that relates to fashion as communication is where the writer talks about fashion magazine editors’ aesthetics. They have to have a popular taste as they are the ones who directly affect the group of audience of the magazine. If they don’t have the same taste they may lose their audience but maybe will gain new readers as well. People’s aesthetics can easily affect by other, so fashion magazine’s editor is a very important role who can change people’s view on a garment or art piece. Their job is to lead people to like fashion and so they can help to lead a trend. Basically is something like “KOL” in Hong Kong, which stand for Key Opinion Leader, and they have a similar job as fashion magazine editors. The difference between them are KOL is independent, is like fashion blogger, they don’t publish magazine but facebook or instergram posts, and they earn money base on the number of Likes they get on the post. Fashion blogger do not have to have a common taste, they can have a unique aesthetics, however fashion magazine editor and KOL have to have a popular taste to keep their audience.

In summary, I don’t think that the writer had talk so much on the topic of fashion as communication. He stated too much history background but didn’t really discuss how taste and fashion communicate. As I think fashion can really communicate to other. The clothes or the style of you wear shows your personality. In everyday life, I can say that nearly everyone will judge you base on the clothes you wearing. People wear differently for different occasions. That’s why people will wear formally for interviews. He could have talk about fashion magazine shows different clothes and style, which means, reader can always get ideas and inspiration for their own style, and this is what communicant to others in real life, and not just between editor and reader.

Alexander McQueen AW17 by Sarah burton

medieval needlework from 16^th 17^th century

https://www.pinterest.co.uk/AlexanderMcQueen/alexander-mcqueen-aw17-medieval-embroidery/

“V&A.” Victoria and Albert Museum. N.p., 2017. Web. 7 Dec. 2017.

COULEURS. N.p., 2017. Web. 7 Dec. 2017.

“Attributed To Richard Peake The Elder, Catherine….” Marie Antoinette’s Playhouse. N.p., 2017. Web. 7 Dec. 2017.

old alchemy illustrations, druid symbols and Cornish wildlife rendered in black and silver beads and glass stones.

https://www.pinterest.co.uk/AlexanderMcQueen/alexander-mcqueen-aw17-mystical-cornwall/

“The Heart In Art.” The Public Domain Review. N.p., 2017. Web. 7 Dec. 2017.

“PAST EVENTS.” The Light & Shadow Salon. N.p., 2017. Web. 7 Dec. 2017.

“Wild Unknown Tarot.” SheWalksSoftly. N.p., 2017. Web. 7 Dec. 2017.

Nodding to the ancient traditions of Cornwall, the new season draws inspiration from pagan landscapes, creative communities and the spirituality of the Cloutie Tree. These trees are places of pilgrimage, where travellers tie colourful ribbons to represent their wishes and dreams

https://www.pinterest.co.uk/AlexanderMcQueen/alexander-mcqueen-the-box-bag/

https://www.pinterest.co.uk/AlexanderMcQueen/alexander-mcqueen-aw17-the-cloutie-tree/

Jones, Tom, and View profile. “Rather English – Visit Madron Holy Well.” Tiredoflondontiredoflife.com. N.p., 2017. Web. 7 Dec. 2017.

“Boscawen Un.” The Megalithic Portal. N.p., 2017. Web. 7 Dec. 2017.

“England | Trotterz.” Trotterz.com. N.p., 2017. Web. 7 Dec. 2017.

Sarah Burton (designer of Alexander McQueen) has always had an affinity of nature and for tuning into history. This time she took she team to Cornwall. They were inspired by the Cornish wildlife, old alchemy illustration, druid symbols, landscape and Cloutie tree.

In the collection, a lot of medieval needlework techniques and patterns from the 16^th 17^th century were used. The garments are very textile based. And I thing this Phoenix portrait of Queen Elizabeth by Nicholas Hilliard could be one of the reference they may have looked at.

As we can see both of the garment have pattern base in diamond shapes and nature element in it. They were both made with similar stitches and techniques. Both with luxury beads and jewels. However, Sarah designed the garment with different nature elements in the diamond shapes, where the Queen’s had a repeated pattern on she dress. Looking both image in detail, you can also find out another common thing of them, which is the model had her hair tighten in the front and I believe that they have this idea from the 16^th 17^th century fashion. Since I can see from the image, that the queen has heavy jewel on her chest. But a heavy jewel maybe too much for the McQueen’s look so I think that is why they have decided to tight models hair at the front.

From all the things suggested above, I am strongly believing that this image of Queen Elizabeth portrait by Nicolas Hilliard could be one of the reference Sarah Burton and her team have looked at for the Alexander McQueen AW17 ready to wear collection.

Doing this task allows me to have a chance to understand the concept and where the idea comes from for a collection. This make me clearer about the research process of designing, which would help me in the future.

“Portraits Of Queen Elizabeth The First, Part 2: Portraits 1573-1587.” Luminarium.org. N.p., 2017. Web. 7 Dec. 2017.

Mower, Sarah. “Alexander Mcqueen Fall 2017 Ready-To-Wear Fashion Show.” Vogue. N.p., 2017. Web. 7 Dec. 2017.

Bullis, Douglas. Fashion Asia. London: Thames & Hudson, 2000. Print.

“Traditional Chinese Clothing: History, Types, Features.” Travelchinaguide.com. N.p., 2017. Web. 2 Nov. 2017.

Jiang, Yaling. “Shanghai Fashion Week 2017: Minimalism, Food, Ancient China, And Other Themes And Trends – Supchina.” SupChina. N.p., 2017. Web. 2 Nov. 2017.

This book is about introducing fashion designers in different area of Asia, and as I look through it I found that quite a lot of the designer love to bring in elements of traditional fashion into their designs. As a Chinese myself, I decided to research more about the traditional clothing of China as we have a very rich history of fashion in different dynasty, and although we wear modern clothes in our daily lives, we still wear traditional clothes during certain festival and special event, such as wedding day and Chinese new year.

The most well know fashion are the Chinese suit(Tang Zhuang) and the cheongsam(Qi Pao). I think that the Chinese suit in the first design which has combined the western and the Chinese fashion, as it is based on a western style suit with straight collar and buttons down the front design. It is a really simple design but very elegant as well. For the cheongsam it is originated from the Manchu female clothes, and it is then developed in straight collar, strain on the waist, coiled buttons and slits on both sides of the dress. It is usually made from silk, cotton and linen.

To find out more about fashion designer combining traditional and modern fashion, I found a news article of Shanghai Fashion Week 2017: minimalism, food, ancient china, and other themes and trends. This article introduced Chinese fashion designers who taking over the Shanghai fashion week are those who have been study overseas, but they are not only returning in physical sense, they are returning to the home culture and history. My favorite designer from this article is Kate Han which is the founder of MUKZIN. In the ss2018 collection, it is based on Mukzin imagines world called “Chaos of mountains and seas” where the Chinese classic story Shan Hai Jing meets Jurassic World. The garments have small element of traditional clothes and big parts of 3D prints and textures. I really like this collection as I think Kate have successfully given traditional Chinese costumes a modern twist.

women in garment designed based on traditional style, book chapter “Indonesia”, designer Ghea Panggabean, photographer unknown

Bullis, Douglas (2000) Fashion Asian, Thames& Hudson, London

Alexander McQueen ss2005 collection, Paris, October 8, 2004, source by Vogue, Sarah Mower, photographer unknown.

https://www.vogue.com/fashion-shows/spring-2005-ready-to-wear/alexander-McQueen

primary source found on this VOGUE website of Spring 2005 ready to wear

http://www.vam.ac.uk/content/exhibitions/exhibition-alexander-mcqueen-savage-beauty/about-the-exhibition/

information of the Alexander McQueen: Savage Beauty exhibition on the V&A webside

Information of McQueen inspirations of the collection

more detail information of the collection on the met museum website

http://blog.metmuseum.org/alexandermcqueen/ensemble-its-only-a-game-2/

I have found an image of women in garment designed by Ghea Panggabean, which are in pink tone and a sense of tradition feel. This made me think of the McQueen ss2005 “it’s only a game” collection where he has combine Japanese kimonos and American football uniform. They both adapted traditional design into a modern design, however McQueen also mixing two culture together. They have a pink tone in common of the designs. But Panggabean’s designs are more wearable where McQueen’s are more alike a costume or art piece.

To find out more about the “it’s only a game” collection, I put the name of the collection into google and I found the vogue website has all the image of the collection, but the writer, Sarah Mower comment mostly about the ready to wear collection, not those few garments that interest me the most. So I decided to go onto the V&A website and see if I can find any information about the collection since I have been to the Alexander McQueen: savage beauty exhibition at the V&A. However, there isn’t much detail about it. Then I went on to the met museum website to search for more information as the McQueen’s Savage Beauty exhibit is originally started from the MET Museum. Luckily, I found more information about it and also the concept of the “it’s only a game” collection.

McQueen’s inspirations of the collection are from Edwardian lace, Japanese kimonos, American football and Latin American. The runway show is around the idea of a chess game between America and Japan. Each ensemble corresponded to a particular chess piece. Which this idea of human chess was inspired by the first Harry Potter novel, the Philsopher’s Stone.

In the process of researching, I have started from Ghea Panggabean’s designs to Alexander McQueen’s “it’s only a game” collection. I have discovered how one image can convey to such a wide range of other things can be related or have a link to it. I love how I can think of an object that is related straight away when I saw the first picture, and I think this allows me to have a chance to research more information in depth of something that I’m interested but have not had any chance to know about it.

To find reliable information and useful online resources for fashion, I like to go on museum website, fashion magazine website such as VOGUE and trends website like WGSN. Official site like these will always provide archive and information which are reliable.