This is the first time that I have completed a professional course in such a form. There has never been a study in China in this form. Although first try this way to finish the homework, in this process there are a lot of difficulties, but that a new attempt, or give me a lot of new things and is of great help for future study.

For task 1&2,  learned from a book in the operation of a picture link to the online text, images, will be a combination of these two kinds of query knowledge together can know to want to know more information, also can a more comprehensive understanding. Sometimes we can go to the Internet to find relevant knowledge when we read some interesting words or pictures and want to know more about them. This is what I learned in this assignment.

For task 3&4, in this job and joined the magazines and literature on the ways to understand knowledge, now in our daily life, news, magazines, has become the important way we used to kill time, and it is in this process we also can learn the knowledge we want to know.

For task 5&6, this job is very interesting and everyone who like design will have their own like and worship designers or design brand, this work let us from the designers of love, to get to know him through his work of design inspiration and the source of design inspiration, online to find a large number of relevant images, in the text, and then choose your favorite photo for analysis, you can learn from this picture how designers find inspiration from the image and to compose, this is also in the study at ordinary times we get inspiration.

For task 7&8, this work is for me to finish all the homework in the most difficult time, the job requires you to first go to see a professional essay, and then write the feeling after you read the article, thoughts, and ideas. First for my English is not my native language, reading such a professional articles from time to tome a lot of new words don’t know, cause I see article is difficult, will the new words one by one query not bashful to understand what the article said some, so step it took me a long time to complete. Then read the article and understand the probably said something then because I don’t really know in French history, some time before all don’t know what happened, so they are going to online query what some of France at that time to finish the homework. After finishing this assignment, I realized that I should know more about the history of various countries during my study, so I could better understand some fashion sources.

For task 9&10, this work mainly revolves around moral two words to, moral this two word is our life must abide by the virtue, but in today’s society there are many people in order to achieve a goal or will choose by hook or by crook. In fashion to have a lot of advertising violates this principle, has taken a lot of sexual images, or make some extreme behavior to command the attention of consumers, in order to increase the consumption of product. This assignment gives me a better understanding of the principle that we should always consider ethics when designing our own work.

That’s all I learned in this semester in this module.

When I look at this picture the first feeling is that this picture gives a very strong sexual implication.

In a large size of plain white bed a woman didn’t wear pants, only wear the dark tights, but even wear above the knee socks, exposed to the important part of the human body, with just one line only brand name to cloak, reflected a kind of excessive sex appeal. Lying on a woman’s face also is very sexy and expression, the expression may be wearing normal is very charming, but under this dress is violated the ethics, let see this photo of a person feel very uncomfortable, who shot this photo is very immoral, he regardless of morality, the two words only want to make their products can maximum limit. Designers want to make their work to the market selling a starting point of this is true, but that does not conform to the rules of advertising can only be brought about by people, criticism, maybe he got a lot of topics, but it will bring some consumer incorrect influence.

American Apparel, which opened its first store in 2003, has more than 110 stores in the United States and 35 major cities worldwide, with sales of $250 million.
In America, where 96% of the clothes are imported, it does the opposite:
Made in Downtown LA
Vertically integrated production in the United States, located in downtown Los Angeles AA factory has 3500 workers, now it is the biggest single garment factories, production of more than 210000 shirts every day, 3800 SKU. It is a really big company, this is a fashion in the modern influential companies, the company in the promotional products when took the photos and let people see, this will have a big impact on people, maybe a lot of people who haven’t this judgment will think it is to gain social acceptance in the community, will affect their psychological cause irreversible.

Advertising to AA models are amateurs, mostly from AA company or some consumers to yourself and the location is selected in AA office, shooting technique is the reference to the style of the 70-80 – s Playboy, give a person the sense of sexy and not out of reach, is like your neighbors or colleagues, friends or classmates around you.
Promotion target, each enters a city to open stores, AA will not choose the mass media, but pick distinctive niche free magazine advertisement, or in a local influential Bloger deliver ads on the website.
Shop sales promotion, product design is basic, although sell but and colorful, the clerk is all style, AA boss will interview each shop salesman, if there is no style, shall not be accepted.
When it comes to this, we have to mention the founder of the AA, Dov charney, the Canadian who started buying Hanes t-shirts from the United States and started selling them in Canada. Before the establishment of AA, Dov t-shirts have been engaged in the wholesale business, he has certain market space is a lot of enterprises can’t buy good quality and can be printed t-shirts, t-shirts wholesale still occupy larger share of AA, especially basic white and black.
It’s fair to say that Dov is a madman, such as an advertisement for his girlfriend to be a model, even his own naked ass, and he also promotes some avant-garde sexual ideas within the company.

Finally, I would like to say that in the field of fashion, which has a lot of influence in today’s society, we should abide by the relevant ethical principles, so that people can rest assured shopping in a safe and comfortable environment.

After reading chapter 1 of ” Fashion Media: Past and Present”, I see Sanda Miller talks a  lot about fashion magazines. It seems that the emergence of the fashion magazines to have begun in eighteenth-century France and it really heavily depended on fashion. Like Miller says,”They have functioned not only as repositories of the progress of sartorial fashion and the most up-to-date social, cultural and artistic developments but also as self-styled barometers of taste.” As a very important carrier of fashion development, fashion magazines began to flourish in France as the leading fashion field.

But there was also a movement called ” The Enlightenment” during that generation, the movement has had a great impact on France’s economy, politics and art. So many people were shocked that the magazine was still being published through this barbaric time in history, when essentially it all happened because of view of opinion. This is why I think Miller questioned whether it was a fashion magazine or a journal of taste as it didn’t last long and caused a gap in fashion media.

One of the most incredible things that happened to me when I was reading this was that the magazine had changed its name three times. “The first proper women’s fashion magazine was Le Cabinet des Modes published by Jean Antoine Brun from 1785 until 1795, when it was renamed Le Magazine des Modes nouvelles francaises et anglaises; it was published under this title between 1796 and 1789, when it finally acquired the significant title Le journal de lamode et fu gout.” The  latter’s shrt existence coincided with the French Revolution, and Miller also wonder the fashion magazine in that generation is whether it was regarded not just as a record of style but also as a barometer of taste whose influence extended to a prescriptive function.

A lot of  people stand with Miller and agree that fashion began in Paris “everything began in Paris.” Paris still stood on ceremony as the fashion capital of the world. However, Paris was upstaged by other Italian and American fashion labels. Paris managed to maintain their position in high fashion however by the mid-1990s the fact was that French fashion wasn’t selling the way it used to and the French designers were by then in the history.

In conclusion,I really agree with Miller that although being separate identities, art and fashion do go in hand-in-hand but I don’t agree totally that France was the birth place of fashion media. The first fashion magazine may have been published in France however I do not share the same opinion that fashion media began in France because it is regarded as universal, fashion comes from everywhere. Fashion is Art and Art did not suddenly appear but grew and developed over time and travelled through different countries and cultures as did fashion. It cannot simply be pinned to one place as fashion is art and art is in everything. And of course, France is the most important part in the developing of fashion, no matter what.

 This is a kind of flower called Gerbera.

“Gerbera L. is a genus of plants Asteraceae . It was named in honour of German botanist and medical doctor Traugott Gerber (1710-1743) who travelled extensively in Russia and was a friend of Carl Linnaeus.

Gerbera is native to tropical regions of South America, Africa and Asia. The first scientific description of a Gerbera was made by J.D. Hooker in Curtis’s Botanical Magazine in 1889 when he described Gerbera jamesonii, a South African species also known as Transvaal daisy or Barberton Daisy. Gerbera is also commonly known as the African Daisy.” showed on wiki.

The garment above in the picture is from Gucci 2016 flora series. Flower is the most important elements in design of the Gucci , always appear in the final garment design. The designer prefer use bright color ，meanwhile using contrast color to enhance visual effect.

These flower maybe several different colors of rose. Compare with the gerbera , Rose is more rounded.

Inspired by the seventeenth Century season writer Madeleine Scurry  in 1654 by the creation of depicting the  map (Carte de Tendre tenderness), the snake and the vines entanglements, flowers and twigs whispering, love and adventure and attachment. In the dawn of the game and the future retro vortex theory, Alessandro Michele never discouraged. Identification of  green red green stripes and women’s printing again this season, Gucci interpretation of the Situationists drift , the fuzzy zone is no longer wandering in the past and unknown ,  open the door of the Gucci drift to the modern time.

The vague gender consciousness, regional culture, the boundaries of time and space, these familiar elements still exist, familiar and unfamiliar wake up the perception of antennae. However, the  precise fuzzy definition has become Gucci a new definition of the most powerful. All creatures are like exquisite murals, jumping colors and the limits of the visual limits of the printer, exquisite brushwork depicting the most sexy woman in Alessandro Michele’s heart. This season’s Gucci faded timid scholar breath in the details, teasing boudoir small mood. As the embodiment of urban inner subconscious can record the map, to intimate feelings that whisper to the world to explore v.. Romantic and delicate design makes the whole series full of expectation and exploration, rich styles and colors make this season an important fashion landscape in Milan in spring. Retro, romantic, amorous feelings, elegant patterns are inseparable from the full of flowers, let us feel Gucci new spring series of wonderful scene design.

BOOK:

Agnes Rocamora,<<Fashion the city:Paris , Fashion and the Media>> published in 2009 by I.B.Tauris &Co Ltd, 6 Salem Road , London W2 4BU,175 Fifth Avenue , New York NY 10010. Distributed in the United States and Canada  Exclusively by Palgrave Macmillan , 175 Fifth Avenue , New York NY 10010. The right of Agnes Rocamora to be identified as the author of this work has been asserted by her in accordance with the copyright, design and patients act 1988.

While much attention has been paid to the making of Paris in the work of writers and artists, little is known about the city as defined and created by the fashion media. This book focus on how the French fashion press , with a lots of images , showing French is a city leading world fashion. I really like the fashion in 1900-1990, in that generation, many originally fashion idea had take place. French, as the leader of the world fashion , also has many famous designers and works.

WEBSITE:

https://en.wikipedia.org/wiki/1990s_in_fashion

From Wikipedia, the free encyclopedia

This website show us a large number of information about 1990s fashion , women’s  fashion,  men’s fashion , youth fashion and beauty trends. we can see anything in this website , whatever you want to know about that generation fashion .

NEWSPAPER ARTICLE:

“What clothes did people wear” published on BBC news on 20 January 2014.

This article focus on the clothes in  the early 1990s ,

“In the early 1900s, people covered up more than we do today. Women and girls never wore trousers and women kept their legs hidden with long dresses or skirts.

Men and boys often kept their coats, jackets and ties on, even in hot weather. People from every social class usually wore hats when they were outside. Children’s clothes were usually miniature versions of grown up’s clothes.

Clothes were made from natural materials, such as wool or linen. Materials used for today’s clothes, such as nylon and polyester, did not exist. There were no zippers on the market yet and Velcro hadn’t been invented so clothes were fastened by buttons, hooks or laces.

Jeans were unknown in the British Isles and the closest things to trainers were canvas slippers with rubber soles known as plimsolls. Shoes and boots were made from leather and were kept on the feet with laces or buttons.”

This picture is from <<FASHION THE CITY PARIS FASHION AND THE MEDIA>>P43. The picture was took by Jacques Henri Lartigue ,begin in 1910 he shows a series of pictures about women promenading in the Bois de Boulogne.About this picture, written on book “One photograph from 1911 catches the web of gazes in which both the observe and observe were caught. It shows three fashionable women strolling in the avenue. One of them, engaged in a conversation with her female companion, gazes at the lady walking in front of them as if this woman, or perhaps rather her dress, were the objects of their discussion. However , they are themselves objects of a gaze: that of the man who follows them, his smile a sign perhaps of the pleasure the sight of these two fashionable women gives him.” This picture shows the fashion style in 1910s, it is very fashionable even in nowadays, in that generation, people prefer to wear loose clothes which is helpful them to move more convenient.

FASHION FROM 1910/FASHION 1910/ENCHANTING ,CHARMING PHOTH

This photograph shows the fashion in 1910, in that generation the fashionable silhouette became much more lithe, fluid and soft. In that time ,flowing pantaloons, turbans, and vivid colors and geishas were appeared. Simple felt hats, turbans, and clouds of tulle were favored by more and more people ,especially women. And because it is the time during World War I , so the clothes is asked to be more necessity than fashion. More and more women were asked to work , they demanded clothes to be more suit to their activities, these derived from the shirtwaists and tailored suits. At that time, women began to pay attention to their dress, will be long hair finishing, will wear some headdress and hat to decorate. At that time, there were many designers who had great influence on the fashion field.

Reference:

http://cdm16028.contentdm.oclc.org/cdm/search/collection/p15324coll12/searchterm/191*/field/title/mode/all/conn/and/order/nosort

http://www.vintagevictorian.com/costume_1910.html