Week 4: Modernism and Authenticity

Authenticity is oftenĀ characterisedĀ as something real, original, and lacking of all pretensionĀ andĀ ornamentations, which is a concept definingĀ the modernist movement. Rather than stating what is authentic and what isn’t, I see authenticity as a shift in perspective and feeling towards a subject brought on by theĀ ModernistĀ movement. Modernism rejects old and what they see as negative aspects (usually set by the big bad establishment) at its time and leads the general public into seeing a new side of thing, which arguable includes many political turning points inĀ history, such as Martin Luther King’s famous speech that fought against racial segregation. Design wise it is more about style changes throughout the decades such as the change from 90’s rock and roll to modern hipĀ hop being the mainstream, which is made successful by individuals wanting change in a certain direction, and the society liked what they presented. Modernism will always be relevant to the contemporary time because it is a changing concept with time beingĀ itsĀ main variable and it changes and evolves with society. In the 1960s, there was an obsession with everything technological and futuristic. In current 21stĀ century, you see many styles and products offering a vintage, “authentic” styleĀ in design which reverts back to style flares that occurred way earlier in history as far as the Victorian era. This way of bringing traditional senses in to the modern world, ironically is also a form of modernism, therefore I would conclude that what is authentic, is merely the perspective that the modernist movement decided at a specific point in time.Ā 

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