When I look at this picture the first feeling is that this picture gives a very strong sexual implication.

In a large size of plain white bed a woman didn’t wear pants, only wear the dark tights, but even wear above the knee socks, exposed to the important part of the human body, with just one line only brand name to cloak, reflected a kind of excessive sex appeal. Lying on a woman’s face also is very sexy and expression, the expression may be wearing normal is very charming, but under this dress is violated the ethics, let see this photo of a person feel very uncomfortable, who shot this photo is very immoral, he regardless of morality, the two words only want to make their products can maximum limit. Designers want to make their work to the market selling a starting point of this is true, but that does not conform to the rules of advertising can only be brought about by people, criticism, maybe he got a lot of topics, but it will bring some consumer incorrect influence.

American Apparel, which opened its first store in 2003, has more than 110 stores in the United States and 35 major cities worldwide, with sales of $250 million.
In America, where 96% of the clothes are imported, it does the opposite:
Made in Downtown LA
Vertically integrated production in the United States, located in downtown Los Angeles AA factory has 3500 workers, now it is the biggest single garment factories, production of more than 210000 shirts every day, 3800 SKU. It is a really big company, this is a fashion in the modern influential companies, the company in the promotional products when took the photos and let people see, this will have a big impact on people, maybe a lot of people who haven’t this judgment will think it is to gain social acceptance in the community, will affect their psychological cause irreversible.

Advertising to AA models are amateurs, mostly from AA company or some consumers to yourself and the location is selected in AA office, shooting technique is the reference to the style of the 70-80 – s Playboy, give a person the sense of sexy and not out of reach, is like your neighbors or colleagues, friends or classmates around you.
Promotion target, each enters a city to open stores, AA will not choose the mass media, but pick distinctive niche free magazine advertisement, or in a local influential Bloger deliver ads on the website.
Shop sales promotion, product design is basic, although sell but and colorful, the clerk is all style, AA boss will interview each shop salesman, if there is no style, shall not be accepted.
When it comes to this, we have to mention the founder of the AA, Dov charney, the Canadian who started buying Hanes t-shirts from the United States and started selling them in Canada. Before the establishment of AA, Dov t-shirts have been engaged in the wholesale business, he has certain market space is a lot of enterprises can’t buy good quality and can be printed t-shirts, t-shirts wholesale still occupy larger share of AA, especially basic white and black.
It’s fair to say that Dov is a madman, such as an advertisement for his girlfriend to be a model, even his own naked ass, and he also promotes some avant-garde sexual ideas within the company.

Finally, I would like to say that in the field of fashion, which has a lot of influence in today’s society, we should abide by the relevant ethical principles, so that people can rest assured shopping in a safe and comfortable environment.