Constructivism was an Avant Garde movement originating in Russia. It focused on art being created for social purposes. This had an effect on Graphic Design, which is created to communicate information to a specific audience.

Within the Constructivism Manifesto created by the main founders Rodchenko, Stapanova, and Gan, it states ‘Technology is the mortal enemy of art’. As an aspiring graphic designer I disagree with this statement, as I can see the importance that software and computers has in industry. The use of software such as Adobe Creative Cloud gives designers endless possibilities on how to edit, create and style their work. In 2016 Adobe are said to have ‘pulled in a record annual revenue of $5.85 billion’, (Cade, DL 2016) showcasing just how popular and widely used the software is.

Social media can be used by designers to gain feedback, share and sell their work. Sites such as Facebook, Instagram and Twitter allow art work to reach huge audiences. Social media and the use of the internet give endless sources for inspiration and research into projects, allowing projects to be deeply studied.

In terms of Graphic Design, within a campaign it is important to understand how your intended audience are interacting with the content. “We can actually analyze digitally the type of content and graphics that are getting more media impressions, more likes, more saves and, ultimately, are more appealing and converting to an audience”, (Norcross 2017). This quote shows how the use of technology helps to create successful graphic design.

-Cade, DL (2016) Adobe Reports Record Revenue in 2016, Made $5.85 Billion this Year. Available at https://petapixel.com/2016/12/16/adobe-reports-record-revenues-2016-made-5-85-billion-year/ (Accessed 21 October 2017)
-Norcross, N (2017) How Graphic Design Is Evolving. Available at https://www.forbes.com/sites/forbesagencycouncil/2017/10/09/how-graphic-design-is-evolving (Accessed 21 October 2017)