The image of Duncan Quinn who is a luxury tailor is controversial topic as the add shows provocative for some people as it shows a woman being dominated by a man with her barely wearing nothing on, The image shows that the guy seems to be dressed well and that he seems posh and decent in the picture. this topic will definitely spark up the feminist into thinking that men should be powering woman and that they should be more submissive and that they should be seen more weak than men. Which is not mostly the case as theres has been countless of examples that women can be as equal as men, such as The Suffragettes, Coco Chanel, Malala Yousafzai etc… these women proved that all humans should be as equal and that society shouldn’t categories gender norms, I believe that the world is more accepting and more equal but theres still division in us and that some topics haven’t yet accepted in the society eyes.

Social media definitely has an effect that people take in everyday and doing this change their perspective in whats right and wrong, knowing that we live our lives through screens everyday, specially the younger generation they are believe that this is right and manipulated into thinking this is okay, however these movements and brave people who speaks out against these controversial topics changes this and will open minds. But this is not certain as there are people that are close minded and that wont believe this into this.

Knowing that we live in the technology age, we are expose to many things as social media, blogs, movies, music poetry etc.. these are considered to be a normal thing and that woman are either over sexualised or be seen weaker than men, for example 50 shades of grey, we get that this is only a movie and that people wont take affect on it, however we are fed that this is okay, that there are some disturbing things shown on the movie, specially for young adults seeing this they are believe and manipulated into thinking that okay, I get that this is a in every platform somehow sex is more published such as ads, movies and music, and do get that sex should be celebrated as it is a form of love, passion and compassion, however how many times do we have to see that women should be only submissive and sexualise in the media, it is not okay as we all have a sister, niece, kids, mother, friend and wife. And this is how the world should view women. This will cause that men should believe this and that leads to certain cases as sexual harasstment and so on.

Overall I don’t see the relevance in this as it doesn’t really focus on whats really been advertised which is the tailored suit, I think that the over sexualised image is over shadowed by the main focal point and it doesn’t really link, this is mainly to spark conversation and have people talk about this, however, this will make people believe that this is what the brand is about.