Vogue- Vfiles Spring18 RTW

I choose to analyse Vfiles because of their modern feel and urban aesthetics, I like that it’s a statement piece but still have an artistic feel to it, the collection itself has wide range of variety so its preferably to the target audience they are looking for and are selling to. I like that the brand collaborates with young designers and that it gives the brand a lot of personalities in each collection. The brand it’s the first fashion social media platform, it’s a place where the global fashion community creates, collects, shares and discover.

it influences that younger platform as the brand work with musicians which is something I’ve been seeing in fashion specially with underground designs that do events in shops to showcase their work and within that event they organise parties that also involves people to come create and design garments, I believe that events like this helps the brand to further their knowledge and really get to know people and their target audience.

Similar brands such as Philipp Plein recently has a fashion show in NYFW SS18, consist of a range of artist in different platform specially in music where Plein organised a concert which was also a fashion show, I think that this is very innovative specially in fashion as its merging different artist to give back to fans and connects to the fans.

I’ve looked at different ways that the brand was influence by different platforms such as what’s shown in the mood board bellow, within the further analysis I came across a graffiti artist which name himself Hush. His work consists of bold colours and different shapes, I can sense that his work is inspired by the vibrant heritage of Asian cultures such as japan, with making a silhouette of a woman and using the body as a base to make the artist use it as a statement pieces. The artist uses bold strokes which is reflected in the collection. Knowing that the collection is base in streetwear I believe that it was successful as I can see other designers get influence by the shapes and silhouette with this collection.

graffiti artist Hush- https://www.riseart.com/art/seductress-by-hush

moodboard

Vfiles collection (top)- vogue https://www.vogue.com/fashion-shows/spring-2018-ready-to-wear/vfiles/slideshow/collection#9