Photographer, Platon says that “Whats important is the story, the message the feeling, the connection.” Published images mainly go by this quote because it reaches people.
This is a Coca-Cola bill-board advert. The advert is clearly taken place in the summer because of the bright sun light shining in the background and the greenery. Also the ladybug that is at the bottom of the image represents delight and happiness which is the point that the advert is trying to get across. The minimal writing also works well “Open a Coke, Open happiness”this makes the audience think that the Coke=happiness. The fact that the Coke looks like it is sweating, it shows that it is a hot day and the cola is a cold beverage.
This recent Vogue cover of Taylor Swift is very beautifully photographed. The headline ‘Taylor remade’ is shown by the makeup and outfit that Taylor Swift is wearing. It is very different to the way she used to portray herself specially in the beginning of her music career which was the opposite of the way she is made up for this cover. Another headline ‘The most powerful women in art’ is a perfect fit for this photo. Taylor looks very powerful and mysterious in the red dress. The writing around the magazine cover is all done in red and white also to match Taylors dress and the Vogue title. This is all very appealing to the viewer because of the way she is positioned and the use of 2 colours that make Taylor Swift stand out even more.
I am interested in advertising and magazine designs so this is very inspiring to me in my work.
McDonald, being one of the biggest fast-food restaurants in the world, they create some of the best Christmas adverts. I really like this one because it is an ice cream thats shaped like Santas beard which tells the audience they can celebrate Christmas with McDonalds. This is also knows as guerilla marketing. The McDonalds logo being used as the cup that is meant to represent Santas hat is also very subtle but works well. The minimal text “Happy Holidays” is heart warming.
ReferenceĀ
https://www.netflix.com/watch/80093804?trackId=13752289&tctx=0%2C0%2C4dfbdd66-ead8-4d32-b725-a0491c5443c3-14306545
https://blog.printsome.com/coca-cola-marketing/
https://www.universeofsymbolism.com/ladybug-symbolism.html
http://www.vogue.co.uk/gallery/inside-january-2018-vogue