For Lazy Oaf’s’14 summer and magazine launch party, this image was created for the front cover, as well as to be used as a poster to advertise the event.
The aesthetic created for the magazine was deliberately in the same vain as their clothing which has very strong illustrative look to them; for example the shirt the model wears has the same shapes on it that the brand’s logo which is being used as a masthead. The sleek and muted colour scheme which consists of a strong pink and blue to it runs throughout the photograph, from the background, to the shirt and even the washed-out muted colour of the models’ skin, this appeals to their target audience, meaning if you connected with the ad, you’d want to buy their product.

Absolut vodka ran a series of interesting adverts from 1980 till the early 2000s depicting their drink in different scenes.

The ads were created by the New York City Agency, and used no photoshop through the campaign.
The campaign incorporated the brand’s name into each of the different ads. What I liked about the ‘PERFECTION’ ad,was the lighting was used to create angelic lighting to create a halo which also really ties into the colourscheme, because theres its quite monotone, meaning you’re drawn more into the brand’s name on the bottle and the anchoring text.

Illustrator Peter Strain creates original artworks that- in a sense- advertise films. I found his Pulp Fiction piece interesting because he used one illustration of Uma Thurman in black and white, whilst flooding the background. This helps Strain tell a story “through a single image (which)is important (to me) and mixing in typography allows (him) to do that”

I also found it quite interesting how he’s used the reference to Thurman’s misuse of drugs within the film.

Your eye is drawn to what she is doing,because she’s looking down at the table, and as you follow her hands down you can see she’s cutting out the letters of the film in cocaine- this was a clever way to communicate to the audience the film title.

Lazy Oaf Launch and Magazine Cover,

https://www.lazyoaf.com/blogs/story/lazy-oaf-ss14-magazine-launch

Absolut Advertisement:

https://www.buzzfeed.com/copyranter/the-best-of-the-great-absolut-ads?utm_term=.hv1Qg2rpr#.iyomwgKMK

Peter Strain, Pulp Fiction:

http://www.peterstrain.co.uk/ADMIT-ONE-FILM-POSTER-EXHIBITION

Coles, M (2014), Interview: Peter Strain

QUOTE STRAIN: http://www.peopleofprint.com/general/interview-peter-strain/