Cohen, Ari Seth (2016) Advanced Style: Older and Wiser, New York: Powerhouse Books

Cohen, Ari Seth (2017) Advanced Style, Available from: http://www.advanced.style/ (25/10/2017)

I have always been fascinated by older women who still embrace fashion and creativity and the reasons behind them ignoring the social ‘norms’ that come with ageing, which is why I decided to look into the work of Ari Seth Cohen. Cohen photographs inspiring older men and women on the streets of New York City and publishes them both on his blog Advanced Style, and in books of the same name. What started as a personal project to help cope with the loss of his grandmother, has become an international phenomenon that has helped to re-shape the way we see ageing.

Dacre, Karen (2017) Rocha looks back to granny to bring down curtain on fashion week, Evening Standard, 19/02/2013, p8

From this, I wanted to research into designers that have used older people as inspiration for their designs, which led me to the article in the Evening Standard about Simone Rocha’s London Fashion Week show in 2013. She had used her own grandmother as inspiration for the designs, which heavily featured faux fur, netted head pieces and thick rimmed glasses. Rocha’s designs however, still seemed to be aimed at a younger audience and so if I was to research into this subject further, I would find designers whose target market is older people, with designs that are still fresh and exciting.