The meaning of authenticity is very broad as it could suggest a number of standards to use within a practice, as if there are certain uniform ways in which to construct, create and make a piece of work. When applying the word ‘authentic’ to my own practice in graphic design, it is hard to choose a truly authentic way of creating a piece of work, to be able to apply a uniform way of creating a piece of graphic design. The constructivists believed this to be true as according to Hans Neuberg, ‘a design is developed out of the subject matter and is unique to each job’ he then explains how designers use functional principles that serve its function rather than being formalist and be truly authentic.

Chris Nielman works in a very simplistic manner and uses the resources he has around him, in particular I like the way he uses Lego to create very simple block/cube style shapes and objects. He does this by choosing form over function to create city scenes or items of food out of very simple shaped blocks.

Concluding the meaning to be truly authentic is hard as within my practice as a graphic designer depending on the subject matter we have to choose function over form or vice versa. To be truly authentic in my opinion doesn’t hold much value today as the majority of graphic design has to be functional to serve its purpose for the recipient or audience.