The phrase “Technology is the mortal enemy of art” is a very narrow mind way to think as a contemporary practitioner in today society. To be a successful graphic designer and artist you need to use technology and learn to work with it because we are in the technological era where you have technology around you everyday.

Aaron Draplin is graphic designer who creates logo design for companies. He use digital media to make his logos to allow him to create clean and simple shaped designs for his client.  You can see to some of the he designed logo below. Technology allows logos to be placed onto Instagram, embroiled on jumpers, printed on a business card or even placed on the sides of truck. I think Draplins work is a form of art redefining the definition given by Rodechenko phrase where technology can be a means to communicate your message.

Although I do not completely disagree with Rodechenko Statement. I think by having your work shown in galleries you can create more of an interaction with your audience personalising the experience. Posting your work through social media on a digital screen you can’t get the same sense of interaction.

To evaluate my ideas I think balancing your work is important you should refer back to traditional forms of art for inspiration and creativity but by refining it through digital methods allows you to create a high standard of work and also allows me to show my work off online.