Top Girl Studio is a freelance graphic design studio, set up by Central Saint Martin’s graduate-  Anna Porter. One project that particularly stood out of hers, was the project “iGirl”.

image found at: https://www.creativereview.co.uk/new-talent-top-girl-studio/

The aim of this project was to look at today’s millennials and their desperate quest for the perfect social media feed and the lengths that people go to, to achieve it. The tone of the project is highly sarcastic yet ironic as Porter admits herself:

“It’s all about how many followers you have and having the perfect ‘feed’ but when we take a step back, its stupid. Yet we all do it, including me. I wanted us to laugh at ourselves because the joke’s on us.”

I feel as though the work is definitely focused more around females from the heavy use of pink, which is stereotypically a feminine colour and the words are phrases you’re most likely to hear a women say.

Similarly, illustrator Polly Nor focuses her illustrations around females and their demons.

http://www.pollynor.com/Babe-You-re-Going-To-Be-Fine

Her work is a feminist statement on how women are expected to be sexually attractive yet they can’t be sexually promiscuous. She believes very strongly in equality between genders and that

“young girls are being taught that they are submissive, sexual objects for men to leer over, use and control, and led to believe that their value lies wholly in how sexy they are.”

Both Anna Porter and Polly Nor look at feminism and the worries/struggles of a female in the 21st century. Gender equality is still a major issue in society and both of these artists are using their work to successfully promote this issue.

References:

• Creative Review (2017) New Talent: Top Girl Studio. Available at: https://www.creativereview.co.uk/new-talent-top-girl-studio/ (Accessed: 18/10/17).
• Carlton, Cajsa. (2015) Interview: Artist Polly Nor. Available at: http://www.coolhunting.com/culture/interview-artist-polly-nor (Accessed: 18/10/17).
• Polly Nor. (2015) Babe You’re Going To Be Fine. Available at: http://www.pollynor.com/Babe-You-re-Going-To-Be-Fine (Accessed/downloaded: 18/10/17).