After reading Fashion as Communication book, Barnard analyzed and explored etymology, which is concerned with the origins and development of meanings of words in chapter 1.He believes that the origin of fashion was something one did, or the idea of a fetish, and facere is the root of the word ‘fetish’, which means people will make a decision about social status according their wearing, it called ‘social hieroglyphics’. Also fashion and wearing may be an important way to construct relations and social experience. In my opinion, this kind of new social concept about fashion, which will probably distinguish people from different status unequally, can be regarded as a manner or demeanour in that age.

As a verb, Barnard believes that fashion has a sense of activity of making or doing, but it is used as a noun. William McDonough (2015) said, as a fashion designer, we fashion garments, and as an architect, we fashion buildings. However, the meanings of fashion is far from clear, except positive or negative values, fashion is substituted for “adornment”, “style” and “dress”. So in last words, Barnard thought whether “fashion” is suitable should be examined.

Tinckner believes that fashion is a rich and multidisciplinary subject, and a point at which history, economics, anthropology, sociology and psychology. For example, in the last 30 years the luxury industry has become the secondary largest in fashion area. So fashion is not only a point in these aspects, but also itself is a reflection of social, economic, cultural and psychological changes. In terms of economics of production, the positive benefits to the balance of payments budget may be taken into account. In history experience, fashion are studied in terms of humanism and liberalism, which may not receive negative valuation.

From my prospective, in late twentieth-western society, fashion and clothing impacted cultural tide, as well as enhance the development of society and economy. However, fashion cannot be viewed as personal opinions. It depends on how much parts in our multiculturalism and complex social system, so fashion is a macroscopic word.

McDonough, W.(2015) Sustainable Fashion: What’s next, 2nd Edition, Bloomsbury Publishing Inc

Zegheanu, L (2017) Fashion Trends’ Impact On Society, Available from:https://www.notjustalabel.com/editorial/fashion-trends%E2%80%99-impact-society. [Accessed 20 November]