Fashion advertising can be very controversial. Sometimes it’s not always clear what the advert is about and what they are selling.
For example, this advert by Duncan Quinn, I had to research the brand as it wasn’t clear to me what the advert was selling.
This advert is supposed to be selling bespoke men’s tailoring and accessories. But you’d have to look hard to find as it’s not obvious.
When I firstly looked at this advert I felt disgusted, my eyes were straight away drawn to the middle part of the advert where the tie is around the females’ neck. My eyes were then drawn to the male model with his posture and facial expression which explains a lot.
With this advert it shows the male domination and how he has power over her. But in the 21st century I don’t think this is at all politically correct. Seeing this brings out the feminism in me and how women should be treated and not as an object. Especially with this advert looking like she is a sex object or sex slave. It’s also showing the more sexual aspect to it, you could say it’s like something from a porn film or more recently Fifty Shades of Grey.
The female model doesn’t need to be in this advert at all in my eyes, it’s about male tailoring so she doesn’t need to be there. The posture of her is quite sad to look at, to me with the way he’s posing with the tie around her neck makes it look like she’s struggling or is dead, which is something which should not in a fashion advert whatsoever.
This advert is showing how he’s a possible criminal, it’s something like you read in the news. Where a male abducts a female, rapes her, then murders her. Treating her like an object, although like anyone else she has feelings and is a human being. It’s making this advert more current with the subjective meaning behind it.
The advert is sending out the wrong message, to think the amount of people who could view this makes me feel sick. Especially with the younger generations, as fashion adverts like this one can be viewed by literally anyone nowadays especially online or social media.
Overall with fashion adverts there shouldn’t be any violence or sexual content in them that’s what fashion shouldn’t be about, it should be about the clothes and accessories itself how you feel when you wear them, how they empower you and how you stand alone with your own individual trend different to anyone else’s. In the future this is what adverts should be about where it gives a positive message and encourages the younger generations growing up and coming into the industry how fashion adverts can be something good.