The defntion of authentic is of undisputed origin and not a copy; genuine. To be authentic in todays creative industry is becoming harder since the internet allows you to share all your work at a click of a button meaning the idea you designed by yourself might have already been done before.

Christoph Niemann illustrator for the New Yorker said “people have been singing about love for 500 years” to be authetic doesn’t mean having a new idea it can also be taking something familiar but making appear totally different and true. I think as long as you put your own individuality and soul into your work you can have the same concepts as someone else but make it your own piece.

Damien Hirst an English artist known as a member of the Young British Artists in the 90s created a famous artwork of a tiger shark preserved in a glass steel container. Hirsts work has a central theme of death having a lot of art installation using dead animals that are preserved. His work would probably be considered very authentic although zoological specimens have been used in the history of science from 1817. I think it is impossible to create work having no inspiration our research, surroundings and background are all factors to help influence are work.

In conclusion I think the principle of good design should have inspiration and influence from other work but to allow to your self to put your own individuality  into it creates authenticity.

Tate. 2017. Damien Hirst born 1965 | Tate. [ONLINE] Available at: http://www.tate.org.uk/art/artists/damien-hirst-2308. [Accessed 02 November 2017].

Science Ltd. 2017. Damien Hirst – Damien Hirst. [ONLINE] Available at: http://www.damienhirst.com. [Accessed 02 November 2017].

Londonist. 2017. Art Review: Damien Hirst @ Tate Modern | Londonist. [ONLINE] Available at: https://londonist.com/2012/04/art-review-damien-hirst-tate-modern. [Accessed 02 November 2017].