The advertising for the Maria Grazia Chiuri for Dior spring/summer 2017 captures the energy of the whole collection showcasing both the feminine side in the clothing and the tomboy style in the choice of model, Ruth Bell. I love this collection for its use of contrasts such as the detailed embroidered, dark zodiac sign skirt mixed with the simple white t shirt with the graphic text printed onto it, inspired by Linda Nochlin’s fight for feminism, seen in this image. The use of black and white in this advertisement adds to the use of contrasting imagery. The plain white studio background forces the viewer to evaluate the garments and the model without the distractions of a noisy background, where as usually photographers choose to tell a story in their adverts by adding accompanying surroundings which can take away from a designers meaning behind a collection. The use of a diptych in this advert creates a comparison of imagery adding to the viewer’s subconscious view of the collection having a contrast with in every detail. I think that the use of a body shot and a head shot makes the viewer focus in on the smaller details in the full body image as there is not a lot going on in the head shot, it is plain and simple with few details compared to the full body shot of the Dior spring/summer 2017 garment in which the skirt is filled with embroidery and vintage imagery which is mesmerising to explore once you acknowledge it.

Over all you can see most of the inspiration for the collection in this advert. Both the feminine embellishment, constellation and zodiac references and the fencing, sporty, tomboy elements of the collection are shown within the two images with simple taste in the photography allowing the garments to show through in the advert. I love this collection by Maria Grazia Chiuri for Dior as it represents a new age of females.

Sofia Coppola, The virgin suicides, Film (1999)

William Shakespeare, A Midsummer Night’s Dream, A 1900 book front cover

Blondie and Debbie Harry (1970’s)

Linda Nochlin, an active feminist (1968)

Vintage star constellations and Zodiac signs

Maria Grazia Chiuri, Dior (spring/summer 2017)