
Filter Bubble: Can we pop it?! – Topic 2
“Filter Bubble” was first coined by Eli Pariser (2011), who described it as a personalised search where algorithms guess what content myself would be interested in using data provided by yourself outlined in the video below:
Figure 1 – Filter Bubble on Biteable created by Will Jones: Sources: (El-Bermawy, 2016)
Evidence of Filter Bubbles
The effect of filter bubbles had a big effect on the recent US election.
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