Expression and Connection: the key to developing an authentic profile
Authenticity is the key!
Lets face it, building an online professional profile is becoming more and more essential today. Why? Because it has become increasingly popular for recruiters to use the web to conduct employment backgrounds and screens (Schawbel, 2011). Without this definitive presence online that attracts employers, recruiters cannot find you and make that all important judgement call on your online identity.
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