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Why business use of social media can be problematic.
Business use of social media has been on the rise ever since marketers and recruiters realised just how useful it could be for them (Copp, 2016). There are a number of reasons why businesses choose to utilise social media, as demonstrated below.
Figure 1: Why businesses use social media, self-produced.
However, there are increasing problems arising from business use of social media.
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