pmbatchelor

As a Curriculum Innovation module, I wasn’t sure what to expect from UOSM2008. Whilst I considered myself to be a fairly experienced ‘digital resident’ before the module, I was keen learn more about the web as a tool for both personal and professional development. Self-Test: Then and Now Figure 1. Self-Test Results (self-produced via Piktochart) My Learning Journey The experience of creating and maintaining a blog was challenging, yet rewarding. Continue reading →

Despite initially finding this week’s topic challenging, I did notice an improvement in my critical writing ability, particularly with regards to evaluating online information and providing a clear and balanced argument. I also experienced a change in my communication skills, as evidenced in the learning process outlined below. Figure 1. Continue reading →

What is Open Access? Figure 1. Introduction to Open Access (self-produced via Haiku Deck, with information from Jisc) Within higher education, we all know the frustration that comes with finding a great journal article, only to find that it’s access is restricted. This has become a particular issue for me, a content consumer, over the course of writing my dissertation. However, what does restricted access and open access mean from the point of view of a content producer? Figure 2. Continue reading →

My post this week focused on social media endorsements, and whilst I thought I had covered most of the ethical issues involved, I soon realised that there was more to explore. Continue reading →

The term ethics refers to moral principles that govern behaviour (Oxford Dictionary, 2017). In the context of social media and business, ethics can refer to a company’s duty to engage with online consumers in a way that is appropriate, honest and morally sound (Drushal & German, 2011). Due to my interest marketing, I have chosen to focus on the ethics of social media endorsements. Figure 1. Continue reading →

This week’s topic encouraged us to delve deeper into the issues of online identities and consider our own strategies for developing a professional online presence. As I reach the mid-point of my UOSM2008 journey, I’ve taken a moment to reflect on my experiences so far. Figure 1. Mid-module reflection (self-produced using Piktochart) One point that resonated with me this week was Mark’s statement that “success is when you can bring something new to someone”. Continue reading →

Through exploring multiple online identities in Topic 2, it’s clear that an increasing number of web users are choosing to portray both personal and professional facets of their identities online. But why is building a professional online identity important? The video below provides some insight. Figure 1. Continue reading →

Something that struck me whilst reading other posts was how differently people interpreted the concept of multiple online identities. Catherine’s comment highlighted that in my post, I perceived multiple identities as adapting one’s behaviour to suit different social media platforms and audiences. In contrast, others saw it as having more than one profile within a social media platform, such as separate Twitter accounts for personal and professional. Continue reading →

Your ‘online identity’ is the sum of your characteristics and interactions with the web (Internet Society). This is not limited to social media, but also includes aspects of online shopping, banking, gaming etc. An online identity is made up of several partial identities, or personas, that represent different characteristics based on information that ourselves and others provide. These concepts are summarised below. Figure 1. Summary of online identities. Continue reading →

 After writing my first post for topic 1, I believed I had a solid understanding of the concept of digital visitors/residents. However, upon reflection, it seems that this debate is not quite so clear-cut. As it turns out, my hesitation stems not from the theory itself, but its practical application to real-life contexts. Judging by the posts and comments of my peers, I was not the only one struggling to pin-point where I fell on the visitor-resident continuum. Continue reading →

Natives vs. Immigrants In 2001, Prensky proposed a distinction between two types of online users: ‘digital natives’ and ‘digital immigrants’. Prensky’s theory can be summarised as follows: Digital natives: The younger generation that have grown up with technology and are therefore competent digital users. Digital immigrants: The older generation that have not been exposed to technology from a young age, so are required to adapt to the changing digital environment. Continue reading →