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Self produced on canva.com  UOSM2008’s last topic and certainly one of the most informative; ‘Open Access’ – a term I had not come across before (despite being a firm digital consumer) has opened my eyes to an array of current issues within the digital landscape, regarding content producers and society. Madeleines post and my discussion with Patricia, enhanced my knowledge of the political views regarding open access. Continue reading →

Open access (OA) refers to publications which are free to read, download, copy, distribute, print or search (Openaccess.nl, 2017). This relates to any paywall free publication from academic journals to entertainment (e.g. music and film streaming). Like many digital innovations, OA has its advantages and disadvantages which will be discussed in this post with particular attention on the impacts for content producers.   The Advantages Click to view slideshow. 1. Continue reading →

Figure 1 – self produced on canva.com Topic 4 has by far been the most eye opening and informative week. Having read the posts of other contributors I have developed a rich understanding of digital ethics; from the digital divide (e.g. Louise’s post) to privacy (e.g. Carolina’s post). Similar to other contributors (e.g. Andy and Scott) I explored ethics in the light of social media. Continue reading →

On average we spend 118 minutes per day on social media ; this is good news for businesses practising digital marketing but bad news for us who naturally compare ourselves with those around us (hence Festinger’s theory below). Figure 1 Why? Social media provides us with a platform to raise questions about our lives, relationships and body image by comparing ourselves to other users. Continue reading →

Created on canva.com Topic 3 has been the most enjoyable topic to explore so far. Having explored ‘developing an authentic professional profile’ I have deepened my interest in blogging. When applying for jobs the advantage of having a blog as part of your digital portfolio is undeniable; as mentioned in my post, it helps you bring more to the table than just an account on Linkedin. Continue reading →

Figure 1 – created on canva.com Online recruitment is growing fast and it’s not stopping; 93% of recruiters use or plan to use social to support their recruiting efforts (Jobvite, 2014). If developing a professional online profile has not been a priority in your job search, make it one now! This post will consist of the steps I believe are essential for developing an authentic professional online profile. Firstly, set up a profile on a professional job/career site. Continue reading →

The time has come to reflect on topic 2 and I can strongly say my #UOSM2008 journey is starting to help improve my blogging skills. This week my post incorporated more visuals which even lead to discussions in the comments section; showing me how efficient visuals are in driving engagement. Moreover, I was able to make this week’s topic relate to my interests; being a marketing student I based the discussion on a marketing view which was appreciated by my fellow marketing peers. Continue reading →

Your online identity (ID) is a sum of your characteristics and interactions when you use the internet (Cameron, 2005). Shown on the graphic below from we are social, 50% of the world’s population uses the internet and 37% are active social media users. With the growing influence of social communities on our day to day lives (e.g. for business, banking and socialising) we’re experiencing an increasing need to manage our online ID. Continue reading →

Topic One was a great start to my journey of discovering the concepts of living and working on the web; by starting to explore the base of it all – the users! Having explored the analogy of “Digital residents” and “Digital Visitors” I have gained a better understanding of the ways different users have come to use the web and the different ways they approach it. Continue reading →

The Web is 28 years old this year and it is fair to say many of us can not live with out it. Throughout these years distinctions have been made about different users. Similar to the way we describe people learning a new language, web users have been described as ‘digital residents’ and ‘digital visitors’. Prensky’s Typology In Prensky’s book  ‘On the horizon’ he created an analogy of users being either ‘Digital natives’ or ‘Digital immigrants’. Continue reading →