UOSM2008: Topic 4 Discuss the ethical issues raised by business uses of social media
Social media is an umbrella term used to describe interaction through a plethora of online tools including internet forums, Facebook, Twitter, LinkedIn, Google Plus and many more. The IBE (Institute of Business Ethics) notes that ‘social media exhibits unique characteristics when compared to ‘traditional’ media forms.’[1] It differs owing to its speed, and its potential for a global audience.
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