#UOSM2008 – Topic 3: Discuss the ways in which an authentic online professional profile can be developed.

This topic revels some interesting starting points for my career. Even if I act in the name of a company or I want to be hire by one, I have to be a positive presence in this noisy universe of human capital [1]. This modern perspective regarding the importance of being an authentic and valuable sign in this wave of noise, which is the Internet; have been changed over the 10 year. According to Trenor Kanfman [2] , in the future years, not only that our online identity could affects the life, but ‘every word which we say can be used by the political opponents’ for a presidential election. This aspect could be seen odd by the visitor’s users, but it’s starting to be a real base for the main television. These mass-media companies, uses Facebook or Twitter posts as real messages from different public figure. 
Before I apply to university, because I wanted to be accepted by the best ones from United Kingdom, I was advised to be care regarding the photos which I post on social networks. This advice is a result of an application rejection from the University Of Cambridge of a very good person, who’s Twitter profile photo was showing him drinking.
Thus, it is important for us to brand our self in a positive sense. Since, 2010 I am being working on a project called Virtual Share (http://vsh.ro/en). It is mainly in Romanian language, but the idea which I drew is that using SEG (Search Engine Optimization) you can help a website to gain more visits from search engines (such as Google or Yahoo). We can apply the same concept for humans: we can try to filter and produce better pages for people such that google returns the best results.

Hence, I had to be more careful regarding the content which was indexed by Google. This made me to create a special page where I show my projects http://vsh.ro/realizatori.php?nume=Sima-Cristian&all=true(Romanian Language).  Furthermore I had to show my actual CV so I created this page http://vsh.ro/cristian_sima/ (English). This has my full name and it make a truly idea regarding the person behind the page. 

Regarding my Linkin profile I had to edit it. I created last year, when I was not aware of its potential but during this week I have changed it. After many changes: 


You can finally find me on this network it here:
http://www.linkedin.com/profile/view?id=231448669&trk=nav_responsive_tab_profile

My presence on Google is also an important factor which can contribute:


A list with my online profiles on different websites:
 – https://plus.google.com/+CristianSima93/about
 – https://www.facebook.com/cristian.sima?ref=tn_tnmn
 – https://twitter.com/Cristian_Sima
 – http://about.me/cristian.sima
 – http://www.linkedin.com/pub/cristian-sima/65/618/251

 – skype::/cristian.sima93

After all the reading and lectures which I done for this topic I can draw a few conclusions:

1. Try to be as much as open. There are now different types of networks (social, messages, work) which can paint your online personas.

2. Be honest with you, thus be honest with others. Do not create a fake profile which has no relation with your real identity (a famous case could be the Yahoo director)

3. Social media helps both the employer and the employee. As an example we can have the case of Hootsuite company, which uses Twitter as the first step in its selection process of employee [3]. On the other hand, Adriana Lukasik [4] shows us that YouTube can be a great tools in order to increase her chances for a job. With just a video, she got the desired place for work.

Questions and answers about http://www.unilever.co.uk/careers-jobs/ :

–> How well do you think they attract potential employees ?
<– I think yes because the page is simple but useful for a user. It provides both all the necessary information (including ways of contacting the company) and communication over the most known social platforms such as Youtube, Facebook and Twitter

—> What could they do better ?
<— First of all the moving background is confusing. For example, I was thinking the page is moving in the horizontal direction, when I was scrolling in the vertical one. Second,

—> Do you have any other example to share from your experience of employers on social media ?
<— Well,  unfortunately I have no such history. However, I have seen clubs (Oceania Southampton) which are using Facebook as a usual way to find its employee. Could be a non-professional approach, but this method reaches its target because the audience from this social network is waiting for the photos and videos which were made inside the club.

Also, I wrote a reply of 500 words For ‘The Future of You’ [1] which you can find here: http://cristiansima93.blogspot.co.uk/2014/03/comment-for-httpblogshbrorg201301the.html ( They have marked it as SPAM. I wanted to post here because I highlighted some points for it. At least here nobody can hide it [UPDATED: It was banned by an automated algorithm] ).

—-> Which are you key takeaways from the video ? (https://www.youtube.com/watch?v=zpOyQk_H7QM)
<—  [The answer will be posted sooner]

—-> What do you consider to be the main {option} in creating your own brand:

<—- A. Benefits 
– to be regarding from the perspective of real life as a famous person because of its online brand
– all is free. there is no need to pay money. (imagine what is happening if you have to pay for an add on youtube)
– shows an dynamic, active and impressive description of a person which can be used not only to find a place to work, but as a brand for the company where you are working
– it records your history of your life

<—- B. Challenges
– the problem of finding the own positive outcomes of your work
– the time allowed to complete all its online profiles
– to be honest and to avoid lies (even if they are jokes)

References:

[1] Tomas Chamorro-Premuzic, ‘The Future of You’, Harvard Business Review, Online Article, [Published: 01/01/2013, Accessed online on 8/03/2014 at : http://blogs.hbr.org/2013/01/the-future-of-you/ ]
[2] The Onion, ‘Report: Every Potential 2040 President Already Unelectable Due To Facebook’, YouTube, Online Video [Published: 26/04/2012, Accessed online on 7/03/2014 at : http://www.youtube.com/watch?v=A2bniFJigI0 ]
[3] Ryan Holmes, ‘How Social Media Is Making Job Hunting Better—For Candidates and Companies’, HootSource, Online Article, [Published: 17/01/2013, Accessed online on 8/03/2014 at : http://blog.hootsuite.com/social-media-job-hunting/ ]
[4] Darcy Wintonyk and Lynda Steele, ‘Become virtually indispensible to potential employers’, News Vancouver, Online Article, [Published: 19/02/2013, Accessed online on 5/03/2014 at: http://bc.ctvnews.ca/become-virtually-indispensible-to-potential-employers-1.938297  ]

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