2015, Page 13

Pic 1 Aside from the ethical issues I raised with regards to the business use of Social Media, it is interesting to see how some of my peers brought up the Social Media ethical issues like game requests, fashion, freedom of speech, privacy & cyber defamation.Crystal's example on the Singtel-Gushcloud campaign of downplaying and defaming their competitors through their products is a good example about bad marketing ethics. Continue reading →

In my previous post, I discussed on the issue of bashing. After reading on the posts that my peers have shared, these are other ethical issues that are found to be significant as well: Venezia’s and Jamie’s post are mainly about dishonesty and distorted endorsement. Many companies hire influencers and celebrities to post fake reviews about their products and to create a false impression that these endorsers actually uses their product. Continue reading →

Source: http://www.rsrevision.com/images/calvin_ethics.gif What is ethical? what is unethical?  Quoting from Kai’s post, Jay Shepherd summarizes it in one sentence – “it’s like pornography: you know it when you see it. It’s as simple as knowing the right thing to do, then doing the wrong thing” The way individual defined ethics affected by socio-cultural effect. Continue reading →

Source: CSUFullerton Social media ethics is indeed a broad and interesting topic as there are many different aspects of ethics to explore further. As I read blog posts from other classmates, I realize that social media ethical issues do not only take place in the workforce, but in everyday life as well. Continue reading →

               Source Indeed, there are many ethical issues being raised on social media today. In Silviana’s post, she questioned if firing employees because of an unfavourable comment, even though policies concerning social media platforms were not being brought up in the workplace, is ethical. Majority will argue that it is not ethical as the employees were not well-informed beforehand. However, many failed to recognise the consequences (e.g. Continue reading →

Credit: Iqbal M. (2014) Business Ethics: What is the Role of Businessvia TopMBA The invention of social media has revolutionised how we communicate in today’s society. Most people would say that it’s great. For many, it’s rekindled old friendships, allowed us to meet people from all walks of life and closed the communication gap felt by long distances between families, friends, colleagues, and organisations. Continue reading →

Credit: Iqbal M. (2014) Business Ethics: What is the Role of Businessvia TopMBA The invention of social media has revolutionised how we communicate in today’s society. Most people would say that it’s great. For many, it’s rekindled old friendships, allowed us to meet people from all walks of life and closed the communication gap felt by long distances between families, friends, colleagues, and organisations. Continue reading →

(Photo Source: Ceyou) Many other posts have got me thinking and provided different insights and perspective that I wish to share here. In my post, I have mentioned how posts on social media that resulted in social comparison can cause negative psychological effects on individuals. Many people see social media as a safe haven for them to be all the things they can’t be in real life, hence the perfect online identity portrayed in order to curb their insecurities. Continue reading →

Source: Giphy.com . . . – Let’s think – After reading Jamie‘s post, what got me thinking further is her example of the Gushcloud Expose. Bloggers from Gushcloud were asked to write negative comments about its clients’ rival companies.[1] Such defamation is unethical and can result in dire consequences such as people losing their jobs. So how can companies protect themselves against libel? According to Dr. Continue reading →

For topic 4, I had touched on content marketing and UGC which revolve around creation, publishing and sharing contents in order to acquire and retain customers. Whereas competitive marketing reminds us on the importance of developing competitive insight and bringing it to our advantage. Tian Yi’s blog highlighted the importance of competitive marketing leading to public bashing of competitors. Continue reading →