Creativity in Lebanese Family Design Businesses: The Role of Cultural Diversity in the Design Sector
My PhD explores the relationship between ‘cultural diversity influences’, ‘diversity management practices’ and ‘creative performance’ in Lebanese family design businesses. In recent studies, diversity management practices have not been associated with organisational performance in Lebanon and the Middle East. Clearly, we can easily assume that there is a lack of cultural diversity, diversity management and creative performance in Lebanon. As a result, this project study will explore the link between diversity and creativity. If there is a positive link then Lebanese family design businesses would improve performance by increasing diversity.