Noreena Liu

Raising engagement for social awareness by creating an advertising campaign including an advergame. An advertising campaign can be used to raise awareness of public issues. It is an interactive tool to communicate and target audiences. It is suited to creating awareness and also raising engagement with people. An advergame can be a universal language to get people interested and also shows the actual issues and gives the information. This research regarding advergames focuses on how social gaming is changing people’s behaviour and raising the awareness of social issues. These games can also be used to look at philosophical, religious, humanitarian and political issues such as global warming, human rights and so on. It is also raise advertising awareness to understand public social issues and influence people behavior.