Topic 4 2016, Page 3

It was a rather insightful read of the various issues mentioned by my peers. This topic is really helpful for us as future marketers as it guides us on our online behaviours and future marketing campaigns. Some issues mentioned allowed me to expand my topic on ‘Respect’ into wider aspects. One of them is Maureen’s issue on consent. I expanded the issue to businesses where companies sell our personal information to third parties without our permission. Continue reading →

With the world continuously getting more digitised, it is difficult to not see social media being used in businesses and educational institutions. However, as with many things, social media has its benefits and shortcomings. The ethical issues that have been raised by the educational or business use of social media are plenty, but I will focus on what I’ve learnt in this topic; mainly privacy infringement from Zaidhan’s article, cyberbullying from mine, and astroturfing from Teresa’s. Continue reading →

Topic 4 was an interesting topic and through this learning platform, I am exposed to the various ethical issues raised by me peers. The below video will summarise a few points that I have learnt: [Source: Video by me, adapted from Brenda, Karise and Yang Ting] The below picture will further explain the use of data mining. [Source: http://www.ijsr.net/archive/v4i7/SUB156788.pdf , Photo by me] This made me wonder if there are still privacy from “Multiple online identities“. Continue reading →

To be honest, I found Topic 4 extremely hard to write as the the topic of social media is a vast one with many different aspects. However, I realized that because social media industry is now indeed a big one, naturally, many companies would try to leverage this power, some even going as far as to exploit it, leading to many unethical issues. Continue reading →

Privacy and security infringement to cynical misconduct in marketing are the common unethical behaviours that exist today due to profits and power to gain from selfish actions. Countries which are economically stable, can afford to invest more in technological development. This allows Internet to have a greater impact on life today, thus revolutionising how we educate and work. Continue reading →

With the new developments in technology companies are becoming more innovative and skilful in performing functions. It is visible throughout the different functions of the company. Unfortunately, some of these new innovative ways aren’t really the most ethical. When looking into the function of marketing it was evident in according to Angelines‘ blog that some companies use “unannounced” endorsements. Continue reading →

Source Where does one draw the line between ethical and unethical practices? In the current digital environment, businesses have taken their practices online to take advantage of the technological boom. By doing so, raised an assortment of ethical issues that businesses battle on a daily basis. Charissa mentioned on her blog the need for businesses to practice transparency in their social media advertising strategy. Continue reading →

With ethics being an umbrella topic provides great room for discussion. It was interesting to read on others’ concept of what is deemed ethical or not. As ethics are developed upon personal beliefs, cultures, upbringing etc; it is likely that I may have some slight disagreement with my peers. Xinlin’s post on media manipulation was one which I disagreed on. The fact that Victoria’s Secret’s perfect body campaign warrants public denigration is uncertain to me. Continue reading →

In my post, I addressed how a business use of social media can aggravate unethical behaviour. Own Image But reading Jim’s post introduced another perspective. He reminded me that a director, or specifically, the job role itself has its own “ethics” too. He is accountable to the shareholders. For him, not earning profit may be unethical. Because he did not fulfil his promise to the shareholders. But for us (the customer), we view the ‘profit-earning’ mindset as a sabotage. Continue reading →

(Image created by me) The array of issues that arise with the use of social media for education and businesses significantly challenges the ethics of a digitally connected world. Ethics (or lack thereof) in social media marketing Of the many discussions raised, I took particular interest to the issues surfaced through social media marketing. Continue reading →