2016, Page 15

Walking on the roads we have chosen, reflection is important for us in deciding on our future road. After reading two blog posts (Dawn‘s and Juls‘s) and three comments (from Dawn, Teresa and Juls), what did I learn? In my previous post about A/B testing, Dawn had commented that possible responses to this issue would include changing privacy settings, being stricter with the input of information and ending use of the service. Continue reading →

In my topic 4 entry, I mentioned about the ethical challenges raised by HR practice on social media, however, after exchanging viewpoints with my classmates, I found out that there are other range of ethical issues regarding business use of social media that are significant! Both Hazel and Lelia also mentioned about other business ethical issues that arises due to social media. Jeopardising Customer Privacy Lelia emphasised on an interesting issue that made me think deeper into this topic. Continue reading →

Reading most of my friends’ posts, I am now aware that there are various types of ethical issues; astroturfing, privacy, and more; each has been covered for in most posts that I had read. I’ve also come to realize that privacy issue can be closely linked to consent issue. In response to Klarissa’s post, I have understood that User Generated Content (UGC) is another case in which consent was applied incorrectly. Continue reading →

Image done by Xinlin This topic is highly debatable, given how broad the term “ethics” can be.  It is interesting to discover what constitutes an ethical/ unethical  behaviour to my peers. Jef‘s post raised concerns that Facebook has been carrying our unethical behaviour which questions the confidentiality of big data. It leaves us feeling vulnerable online, knowing how our information are stored and sold all over. Continue reading →

This topic is especially important for us – future marketers. As we rely heavily on this information to craft our campaigns and create promotions that customer. It has taught us to draw the line of what is considered ethical and unethical on social media. And how we can abide by it to prevent getting in trouble. I have previously touched briefly on this topic (Pokemon Go). But with the most recent post, I have gone more in-depth as to how to create ethical content on our social media. Continue reading →

There are numerous ethical issues on social media in both business and educational context. The issue on astroturfing has piqued my interest, and being so intrigued about this topic I went to read on my peers’ posts and opinions on it. I realised that astroturf exists in many other forms: Infographic created by me. Information credits to Teresa & Angeline. As mentioned in Charissa’s blog, social media is a new channel for companies to do marketing. Continue reading →

It was a rather insightful read of the various issues mentioned by my peers. This topic is really helpful for us as future marketers as it guides us on our online behaviours and future marketing campaigns. Some issues mentioned allowed me to expand my topic on ‘Respect’ into wider aspects. One of them is Maureen’s issue on consent. I expanded the issue to businesses where companies sell our personal information to third parties without our permission. Continue reading →

With the world continuously getting more digitised, it is difficult to not see social media being used in businesses and educational institutions. However, as with many things, social media has its benefits and shortcomings. The ethical issues that have been raised by the educational or business use of social media are plenty, but I will focus on what I’ve learnt in this topic; mainly privacy infringement from Zaidhan’s article, cyberbullying from mine, and astroturfing from Teresa’s. Continue reading →

Topic 4 was an interesting topic and through this learning platform, I am exposed to the various ethical issues raised by me peers. The below video will summarise a few points that I have learnt: [Source: Video by me, adapted from Brenda, Karise and Yang Ting] The below picture will further explain the use of data mining. [Source: http://www.ijsr.net/archive/v4i7/SUB156788.pdf , Photo by me] This made me wonder if there are still privacy from “Multiple online identities“. Continue reading →

To be honest, I found Topic 4 extremely hard to write as the the topic of social media is a vast one with many different aspects. However, I realized that because social media industry is now indeed a big one, naturally, many companies would try to leverage this power, some even going as far as to exploit it, leading to many unethical issues. Continue reading →