2016, Page 13

Before we dive into this topic, I would like to address the fact that although it is true that there are readily accessible materials anywhere on the web, certain materials still have to be paid for. For example, this: (Source: Google Images) When accessing certain online articles or a website like this, a subscription fee will pop up in order for users to continue using that particular service. Continue reading →

As a student, I have encountered instances where I have finally found a relevant journal article relating to my essay topic or homework, but to my dismay, I realize that the said article is locked and would require a purchasing or subscription fee to view. (Screenshot of Sciencedirect.com) $35 just to read an article?! Nope! Using the example of ScienceDirect, a database containing scholarly articles, a search on the keyword ‘Marketing’ yielded 1,000,688 results. Continue reading →

(Source: Aims Press) “I cannot access to the article online! They don’t display the full thing!” This is the common phrasing that every student will use when they try to access to an article online that has limitations to what they display. Open-access (OA) literature is digital, online, free of charge, and free of most copyright and licensing restrictions. Continue reading →

Online content has always been a controversial topic. Just like user generated content, many people have been debating whether it should be kept free or be paid for to support the creator. Open access refers to content which is – Easily accessible online Available to anyone free of charge Available for re-use without restriction except that attribution be given to the source. (Sebastiaan Mathot, 2012) Source – Picture by me, content by https://www.edanzediting. Continue reading →

My comments on Maureen’s and Jef’s blog Everyone may perceive the importance of various ethical issues differently according to their moral compass, but all unethical issues must be addressed in order for the web and social media platforms to be safe for freedom of expression, and information-sharing. Across the blogs I read, Jef’s and Lelia’s posts stood out to me most, both highlighting on the issue of customers’ privacy invasion. Continue reading →

Discuss ONE of the ethical issues raised by educational or business use of social media that you consider to be particularly significant. After reviewing on others’ blogposts, I come to recognise that there are a lot of ethical issues, mainly privacy, from the usage of social media, be it educational or business. Despite that, Liting raised a distinctive ethical issue, Respect. Continue reading →

Brenden and Zoey’s comment led me to think about the effectiveness of advertising in regards to astroturfing and the transparency of social media which I mentioned in my previous post. Despite the fact that influencers are slowly losing their credibility due to sponsored advertisements, companies still choose to leverage on social media marketing because it increases brand awareness and increases their scope of audiences. Continue reading →

This topic made me realized that no one has no control over the others in having good ethics on social media, with freedom of speech present. However, you can be the rose among the thorns by maintaining good ethics Some examples of good ethics are respecting others, accepting the differences between cultures/religions and in my blog post on social media ethics, maintaining transparency online during social media marketing. Continue reading →