Topic 4, Page 5

Which country takes the title for being the most active social media consumers in the world? Our home country, Singapore! We also have the world’s second highest social penetration rate at 59 per cent, more than double the global average of 26 per cent. Social media users in Singapore spend an average of 2.2 hours on social media channels per day. Continue reading →

Egyptian women join protest in Cairo reads the newspapers headlines. In other news.. Kenneth Cole’s new spring collection is now available online. To us, there is no link between these two cases, but Kenneth Cole thought that he could make use of the Cairo situation to advertise for his brand. Source: mysocialmediaadvice. Continue reading →

Hello Social Marketing, bye-bye traditional Marketing ! The use of social media in business have grew tremendously over the years with over 93% of marketers use them for business according to statistics by (Fast Company, 2013). Some of the advantages of social marketing are stated HERE The statistics below shows the impact social media has towards businesses. Source: http://www.slideshare. Continue reading →

Photo Credits via: Insightiitb Issues of ethics are difficult to discuss, as they often are not clear cut and linger in the grey area, between black and white. I would like to briefly talk about ethics in a business/marketing context. Here is my crude attempt at creating a short video clip about one of Ford’s social media posts. Ford updated their Facebook status following the capture of the second bombing suspect. The brand said, “To the first responders of Boston: Thank you. Continue reading →

Social Media? Do you know the rules to the game? Yes, it is extremely easy to use, and allows users to have a lot of freedom to do whatever they want with their accounts – engage in games, share videos, etc. Companies also make use of such platforms for advertising and marketing. However, did they do it ethically? Here’s a post to learn more about the line to draw when doing such activities. Continue reading →

Nowadays everything can be seen on the web. For instance finding out if a person has integrity, whether this person truly“walks the walk” or speaks the truth about himself. Nevertheless, this leads me to my topic for today,if recruitment practices such as screening conducted by companies through social media is ethical. Personally, I believe this is a significant problem that all of us will face as undergraduates when searching for job positions in the future. Continue reading →

Despite the vast topics on social media ethical issue, I thought it would be useful for me and for you (Reminder: Internship in 6 months!) to look at social media used at work and the ethical issue. Especially when we are most probably going to work in industries such as marketing and advertising, entertainment, broadcast, etc. Continue reading →

In today’s world where 4.8 billion mobile users but only 4.2 billion own a toothbrush (Bullas, 2012), it’s not surprising that 75% of the internet population is hooked on social networks (Nayak, 2014). Social media has allowed formations of endless connections within people around the globe. Continue reading →

Potential Partners-In-Crime? Howdy, readers! :) Today I would like to defend my buddy social media from the peril of being stamped as a bad friend. He isn’t, really! :( (…or is he?) Let’s get to know him slightly better~ Jayson Demers (2014) has listed down how social media can help boost a business: from creating brand presence/awareness, increasing brand loyalty, provide a free-of-charge marketing platform and directly tapping onto customer insights. Continue reading →

Years ago, it was newspaper who feeds us with news and events. Now, the internet has taken over its job. Social Media, such as Twitter, is reporting “LIVE” events, INSTANTLY. Even the journalists are collecting information through the internet. One offensive comment is able to ruin your life completely, in just a blink of an eye. One of the ethical issues that I find it important for companies would be the duty of care. Continue reading →