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2015, Page 14

Open Sesame! And let’s share what we find.

SoĀ YouTubersĀ have been termed ‘Content Creators’ for quite a while now, and we all know how much YouTube stars can actually earn through advertisements that play during their videos. For a personĀ who is fairly new to the internet and YouTube would question why someoneĀ would dedicate so much effort and time into producing a video for a website that lets people watch it without having to compensate monetarily. Continue reading →

Openness in…. Media?

There are many different types of content available online. These include academic articles, music, films, scientific research and content for websites and apps. One of the main reasons for the debate if whether content producers should make their materials free or not, is due to digitisation and the evolution of the Internet. “Media is not scarce any more –Ā attention is the scarce resource. Continue reading →

What happens when this ā€˜free’ and ā€˜open’ side of the Internet isn’t so free and open?

ā€œ..That’s why I’m laying out a plan to keep the Internet free and open. That why I’m urging the Federal Communications Commission to do everything they can to protect net neutrality for everyone..ā€ – Barack Obama, President of the United States The Internet used to be a place where we gain information and resources for free, but things are changing. Increasing amount of resources are becoming available only if people are willing to pay a price. Continue reading →

This is all bittersweet

Let me start of this post with a list of the things I hate: My hard work not paying off My hard work not getting the credits it deserve Someone taking my hard work and deeming it as theirs People talking about my work but not knowing it is mine Sorry for welcoming you with negativity and bitterness but take a moment to imagine all those happening to you. Wouldn’t you feel frustrated? Offended? EXASPERATED? Yes, me too. (Photo source:Ā https://www.tumblr. Continue reading →

A Doorway For Marketing Research?

Do you feel inspired after watching the video? Do you see the power of Open Access now? Even a 16 years old boy can make a breakthrough in the medical industry, why can’t we Marketers make a breakthrough in our businesses too? Of course, Marketing ResearchĀ is something vital for a brand’s long term success. But, if we don’t have sufficient access to the insights, how are we going to develop our strategies? Source: http://www.emarketer. Continue reading →

Open Access

A quick introductory video about the concept of open access in universities: Credit: McGill Library (2010) Open Access via YouTubeWhat is open access? In simple terms, open access is the practice of making research and other materials freely accessible online, ideally under licenses that permit widespread dissemination of knowledge, culture and ideas (Harmon E., 2015). Continue reading →

Open Access

A quick introductory video about the concept of open access in universities: Credit: McGill Library (2010) Open Access via YouTubeWhat is open access? In simple terms, open access is the practice of making research and other materials freely accessible online, ideally under licenses that permit widespread dissemination of knowledge, culture and ideas (Harmon E., 2015). Continue reading →