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What are visitors & residents?
Introduction
Marc Prensky(2001) theorized that when it comes to digital consumption, there are 2 types of users. Natives or Immigrants.
If one is young enough to have grown up with technology, then he is native to it. These individuals learn how to use technology the same way they are learning their own language. It comes naturally to them.
If one is older and did not grow up with access to the web, the way he uses it will be like attempting to speak a second language.
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