2016, Page 19

Whether we are digital residents or citizens, as users of technology we should practice good ethics online. According to Jerry Lodriguss, ethics are “a set of rules that we invent that define what is good and bad”. With daily interactions occurring on the internet, our decisions can make an impact on others. For instance, the case of Leah Palmer is an example of how social media could go wrong and affect a victim’s reputation online. Continue reading →

My focus today will be on an ethical issue revolving around the business use of social media – Astroturfing. What is Astroturfing? It is the creation of a fake review by a company that a reasonable consumer will believe to be by another real consumer. Businesses usually astroturf through their own employees or relatives by asking them to provide biased reviews in attempts to improve their online reputation. Continue reading →

(Source: Google Image) As discussed throughout the topics, the increase usage of social networking has generate large impact on both our personal and professional life. As much social media were used for business purposes, educational representatives can be seen tapping on these digital technologies for teaching and learning purposes too. Continue reading →

What are ethics? (Source: Oxford Dictionary) As such, this means that the question of a behaviour being ethical or not cannot be answered to a fully yes or no (Reference, 2016); it is about peoples’ perceptions and opinions of what is appropriate for the varying situations. Privacy is one significant ethical issue that is raised in social media and it could affect everyone, from individuals to organizations. Continue reading →

As I read the case of Leah Palmer, I felt the insides of my stomach curdling as a wave of disgust hit me. Knowing that someone out there is stealing all your photos, contacts and personal connections, then using those factual information to orchestrate it to their whims and fancies of their imagination makes me sick. Continue reading →

(Souce: iandavidmackenzie) We should by now understand that social media works as a double-edged sword. Giving extensive power that can either aid or tarnish the image of an individual or the commune. Let’s look at some of the infamous social media disasters. (Click here) At the end of the day, social media is just a platform and technology that is a tool which does not have ethics. It is our moral compass that guides us on how we approach decisions when it comes to social media. Continue reading →

Previously, I talked about how an individual’s professional profile reveals one’s personality. It goes the same for a business. Its social sites are a representation of the company’s brand, reputation and image. The internet enabled businesses to influence people easily with the increase in accessibility, reach and transparency. However, people tend to overlook the ethical concerns behind social media marketing, leaving consumers vulnerable to deception. Continue reading →

Businesses and companies have found opportunities to leverage on the convenience of social media platforms to raise awareness through influencers. This is also known as Social media marketing. It basically takes advantage of social networking to help a company increase brand exposure and broaden customers reach. Continue reading →

With the advancement of technology, social media is becoming indispensable as it is slowly incorporated into our daily lives. As a result many unseen ethical issues start to surface. Source: https://www.reference.com/world-view/ethical-issue-f1d5bd587b50cdbf# With social media gaining mass popularity, the right usage would create an abundance of business opportunities as well as increase brand loyalty and recognition. Continue reading →

(Self-Convert from: https://www.youtube.com/watch?v=xlIOqypvT-g) How low are you willing to stoop to gain a competitive business advantage? In my Topic 3 Reflection, I raised the issue of negative posts circulating on the internet affecting our online image. Be it true or false. In this post, I shall escalate the issue into a business context. Specifically against competitors. From 1999 -2006. Whole Foods Market Inc. CEO John Mackey, attacked rival company Wild Oats Market Inc. Continue reading →