2015, Page 14

For topic 4, I had touched on content marketing and UGC which revolve around creation, publishing and sharing contents in order to acquire and retain customers. Whereas competitive marketing reminds us on the importance of developing competitive insight and bringing it to our advantage. Tian Yi’s blog highlighted the importance of competitive marketing leading to public bashing of competitors. Continue reading →

It was enlightening to read on various ethical issues raised by educational and business use of social media through my colleagues’ blogs and because this topic is so broad, I have decided to focus on the business’s side of social media ethics. Constance’s post has covered on the risk of employees inadvertently disclosing information about their company through the use of social media. Continue reading →

(Image from: http://www.4.bp.blogspot.com) ‘Social Media Ethics’ is such a broadly defined term that spurs endless discussions about varying aspects, but all of which we should be concerned about, as we are all entwined in this digital network. Through reading my classmate’s blogposts, it has opened up my mind to different perspectives and intrigued me to think deeper into these ethical issues. Continue reading →

(Source: Google)  Reading up on the different topics that were being discussed have indeed exposed me to a wide array of ethical issues on social media. One thing which I was taken aback was deceptive reviews made by individuals such as influencers. From what I perceived as, blogger endorsement is merely a contemporary way of advertising/marketing whereby renowned folks are equipped with goods/services and summoned to communicate evident reviews about it. Continue reading →

When being thrown such a broad topic, I was like… Source: Giphy However… Diving deeper and researching more into the topic, I discovered that the matter of ethicality is multifaceted and there are many issues surrounding the ethical use of social media. Exposed cases of unethical behaviour through the use of social media have been impactful in developing my insights and knowledge on this matter. Continue reading →

Photo Credit: LinkedIn via Goggle Transformation of the technological advancement results in the discussion of the diversity of ethical issues, which covers the theme of the argument. From the marketer’s business perspective, I had chosen to focus on the utilization of others catastrophe. In reference to Yi Shin post, I was captivated by her statement “online profiles may prove to be a more accurate assessment” of candidates. Continue reading →

Given that most of my classmates ventured into different topics of this broad topic, there’s certainly lots of valuable information and knowledge to takeaway. Some of which I can even personally relate to! Kicking start with Patrick’s blog post as he ventured into on the same topic with a slightly different approach. Unlike mine, he speaks from a marketer/business point of view which is also essential knowledge applicable to our future careers. Continue reading →

Personally have trouble attacking this topic as it was really broad and i wasn’t sure if i was on the right track. Whether did i go out of point or did i answer the question? Picture Credits : Google (Click image for source) There are many examples on ethical issues but i chose the business approach using Qantas Airlines example. Quite uncommon with most of my classmates approach which i had difficulty finding guidelines to my reflection summary. Continue reading →

I am enlightened to a few interesting ideas through reading other blogs, and would like to share about them, although they are from a business angle, contrary to what I embarked on. Vanna shared about bashing – paying to get falsified positive reviews on your product/services and negative feedback on competitor’s. This is a growing phenomenon in the competitive business world as ethics are shelved aside in an attempt to gain an upperhand over the consumer market. Continue reading →

Upon reviewing all my colleague’s blog post, I realized that this topic is so broad that I had to create a Prezi presentation to show the outlining aspects of what I learnt in addition to my chosen topic. You can check it out here. After reading the comments on my blog post, both Tian Yi and Luna made me question myself on the issue of trusting paid reviews. Continue reading →