2014, Page 15

Photo Credits via: Insightiitb Issues of ethics are difficult to discuss, as they often are not clear cut and linger in the grey area, between black and white. I would like to briefly talk about ethics in a business/marketing context. Here is my crude attempt at creating a short video clip about one of Ford’s social media posts. Ford updated their Facebook status following the capture of the second bombing suspect. The brand said, “To the first responders of Boston: Thank you. Continue reading →

Social Media? Do you know the rules to the game? Yes, it is extremely easy to use, and allows users to have a lot of freedom to do whatever they want with their accounts – engage in games, share videos, etc. Companies also make use of such platforms for advertising and marketing. However, did they do it ethically? Here’s a post to learn more about the line to draw when doing such activities. Continue reading →

Nowadays everything can be seen on the web. For instance finding out if a person has integrity, whether this person truly“walks the walk” or speaks the truth about himself. Nevertheless, this leads me to my topic for today,if recruitment practices such as screening conducted by companies through social media is ethical. Personally, I believe this is a significant problem that all of us will face as undergraduates when searching for job positions in the future. Continue reading →

Despite the vast topics on social media ethical issue, I thought it would be useful for me and for you (Reminder: Internship in 6 months!) to look at social media used at work and the ethical issue. Especially when we are most probably going to work in industries such as marketing and advertising, entertainment, broadcast, etc. Continue reading →

In today’s world where 4.8 billion mobile users but only 4.2 billion own a toothbrush (Bullas, 2012), it’s not surprising that 75% of the internet population is hooked on social networks (Nayak, 2014). Social media has allowed formations of endless connections within people around the globe. Continue reading →

Potential Partners-In-Crime? Howdy, readers! :) Today I would like to defend my buddy social media from the peril of being stamped as a bad friend. He isn’t, really! :( (…or is he?) Let’s get to know him slightly better~ Jayson Demers (2014) has listed down how social media can help boost a business: from creating brand presence/awareness, increasing brand loyalty, provide a free-of-charge marketing platform and directly tapping onto customer insights. Continue reading →

Years ago, it was newspaper who feeds us with news and events. Now, the internet has taken over its job. Social Media, such as Twitter, is reporting “LIVE” events, INSTANTLY. Even the journalists are collecting information through the internet. One offensive comment is able to ruin your life completely, in just a blink of an eye. One of the ethical issues that I find it important for companies would be the duty of care. Continue reading →

With increasing use of social media in the working world today, the chances of it being inappropriately handled only gets higher with each passing day. The convenience that Internet provides makes it a whole lot easier to find out who did what on the net and things others said that might be inappropriate. The key issue that I would like to address is DEFAMATION. Be it intentional or not, defamation is one of the most common issues that companies face today. Continue reading →

Social media is a great place for people to express themselves. Facebook status, Twitter updates, uploading of Youtube videos; they help to portray your views and can be used to transmit informal education for the audience. “Education in its general sense is a form of learning in which the knowledge, skills, values, beliefs and habits of a group of people are transferred from one generation to the next through story telling, discussion, teaching, training, and or research. Continue reading →

In this technologically-driven world, the “National Business Ethics Survey of Social Networkers” found that three out of four social networkers spend time on these platforms while at work, and 28 percent spend an hour or more on social networks each day (Bascuas, K. 2013). It is almost impossible to stop employees from using social media whilst at work. Continue reading →