Currently browsing

2015, Page 22

ā€œEmployeesā€ Behind-The-Scenes

(Source:Ā Real Match) To your surprise or perhaps not, there are many unknown online rangers that are consciously/subconsciously”working” to generate ‘User-Generated Content’ (UGC) for established companies. If you’re unfamiliar with this term, this video will give a clearer picture: (Source:Ā Imagine Easy Solutions) UGC can be translated into many different forms as depicted from the video. Continue reading →

Topic 4: Is it Ethical for Brands to incorporate user generated contents under their names?

Sourced from: https://www.youtube.com/watch?v=chJ0HFpQ0A4 Consumers can be content creators of today. GoPro’sĀ content marketing strategies encourages and attract users to generate contents for them with a webpage to showcase theĀ most captivatingĀ videos captured by their users. In return, they promise global exposure and monetary incentives for the best videos in competitions such as the annual GoPro awards. Continue reading →

Topic 4: Is it Ethical for Brands to incorporate user generated contents under their names?

As Cultural theorist Henry Jenkins (2006) once cited that: ā€˜Audiences, empowered by new technologies, occupying a space at the intersection between old and new media, are demanding the right to participate within the cultureā€™. From my perspective, that was the rise of social media and digital residents whom are also the sources of user generated contents today. Continue reading →

The Effect of Social Media ā€“ Are what weā€™re doing alright?

About 15-20 years ago, many of us live only in the physical world with no internet or social interaction using technology (except Telephone). Today, there is an estimate total of 2,925,249,355 internet users worldwide, and 4,453,859 of them are in Singapore. Isnā€™t it scary how fast technology has changed us? Hereā€™s an interesting Info-graphic on usage of social mediaā€¦ Image by: Digital Insights As you can see, we are living part of our lives in virtual world, in social media. Continue reading →

The War of We Can Do Better?

Source: http://www.pardot.com/blog/mad-men-marketers-art-influence-evolved-infographic/ Yes, thatā€™s right. Weā€™re living in a world whereby billboards, brochures, newspaper advertisements and TV commercials are getting lesser. We donā€™t have to compete through voices in order to get the customers to open their wallets anymore. Indeed, with the increased adoption of digital technologies, marketers have found a gold mine of opportunities for reaching and engaging with their customers. Continue reading →

Topic 4 ā€“ Utilization of Catastrophe

Photo Credit: Forbes via Goggle Social media sites provides the platform for business growth due to the large pool of audience as shown in the graph and helps to reach the desired customers segments. This platform helps business to connect with their customerā€™s profiles of various multiple online identities to increase sales and publicity. The symbolic ethical issue would be the utilization of others catastrophe. Continue reading →

Will your information published be censored?

Source: 404 error pages Have you ever encountered a page error like this while serving on the Internet? It may be a censored webpage. Censorship of information on the Internet can also mean the consistent actions of monitoring, filtering and web blocking by government and/or private companies. They secretly spy on you through information stored in the Cookie and monitor your actions accordingly. After all, the Internet isnā€™t as free and open as one might think. Continue reading →

Topic 4: We do have rights and brands must know it.

Winner of the white cup contestĀ  What a well decorated cup isnā€™t it? It was available this fall on a limited edition Starbucks reusable plastic cup. Brita Lynn Thompson won the Starbucksā€™ White Cup Contest that was launched in April 2014. CustomersĀ in the U.S. and Canada were encouraged to doodle on their Starbucks cups and submit their art work. Here are the steps to entering the contest. Continue reading →