2015, Page 17

 Taken from Have A Laugh On Me via Google Social media can be a good and bad thing to many of us. But it all boils down to how we use the internet for. Are we using it for the well-being or are we using it to insult or bully other people? As a marketer, we should use social media in the correct way instead of insulting other people. The fact that social media is used by a lot of people, it can be spread out speedily. Continue reading →

Credits- Keytopics After reading my classmates post, I have seen how broad this topic is and how everything can be interlinked together. Credits- Bullandbearmcgill Firstly, JunNing’s Post has deepen my understanding for freedom of speech and I concluded that freedom of speech along with the loss of personal privacy has become the driving force for cyberbullying. “Should freedom of speech be encouraged on social media? Yes, but only to a certain extent. Continue reading →

Source: Nikki Woods There are many ways to look at ethics on social media, even on a specific issue, we can look at it from different point of views as well. Wan Chyng’s post has taught me the importance of responsible posting on social media, which contributes to building a reputation or self branding on the internet. Continue reading →

The different ethical issues faced are countless and I’m glad I came across some posts that talked about issues that I overlooked. (Photo source: https://www.tumblr.com/tagged/beauitful-gif) For example, Yi Shin had a unique point of talking about ethical issues practiced by some companies. It is true that one’s social media platform does not entirely determine one’s capabilities in his specialised field. Continue reading →

(Credits: Tumblr) After reading my classmates’ posts, a thought came to mind. When it comes to advertising, there might be times when the methods used can be deemed unethical. And when that happens, who determines if it is right or wrong? This is an ongoing topic for debate. Nowadays, due to social media becoming the mainstream source of advertising, consumers’ buying decisions can be easily swayed and influence. Continue reading →

(Source: Google Images) . Comment 1: Crystal Moh Comment 2: Ong Tian Yi . In my previous post, I wrote about the dangers of social media censorship and how it takes away the freedom of speech and free access to information. Marketing-wise, this removal of information leads to consumers being incapable of making informed choices. Continue reading →

Pic 1 Aside from the ethical issues I raised with regards to the business use of Social Media, it is interesting to see how some of my peers brought up the Social Media ethical issues like game requests, fashion, freedom of speech, privacy & cyber defamation.Crystal's example on the Singtel-Gushcloud campaign of downplaying and defaming their competitors through their products is a good example about bad marketing ethics. Continue reading →

In my previous post, I discussed on the issue of bashing. After reading on the posts that my peers have shared, these are other ethical issues that are found to be significant as well: Venezia’s and Jamie’s post are mainly about dishonesty and distorted endorsement. Many companies hire influencers and celebrities to post fake reviews about their products and to create a false impression that these endorsers actually uses their product. Continue reading →