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Topic 4 – Social media ethics
Have you ever got so annoyed from receiving notifications of game requests or invitations from your friends on Facebook, but then realise it wasn’t them who are sending it to you? It was automated by the game itself.
In this digital age, social media is seen increasingly prominent as a marketing tool in reaching out to larger target audience. The data available on individual consumers is a resource that companies are understandably trying to mine. If used properly, it’s a win-win.
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