Currently browsing author

Coming to an endā€¦

Leveraging on the growth of digitization in the modern society, it is important to integrate what we have learnt from the module to help ā€œfuture marketersā€ like us to establish an online professional profile. Building of my online professional profile First of all, letā€™s compare my before and after self-test! Establishing my LinkedIn Profile https://sg.linkedin. Continue reading →

Topic 5: Summary & Comments

Going through this topic made me realized how lucky we are as users to be able to enjoy the luxury of getting free content online at the expense of the content producers. Photo Credit: Pinterest via Google Clintonā€™s blog post identified about the changing mind sets of how people used to pay for content through ā€œprintsā€ but yet expecting everything online to be free of charge. Continue reading →

Topic 5: Open access to online materials

With technology and the use of social media on the rise, this leads to digitisation. As the digital world provides more immediacy and convenience, there is an ongoing trend of adopting online resources as compared to physical resources. Photo Credit: Walsworth via Google One key advantage of publishing free content online is the exposure the publisher gets, especially for beginners publishers. Continue reading →

Topic 4: Summary & Comments

Photo Credit: NewMediaResearch via Google Drawing back to the ethical issue that I have identified, Kai Yuanā€™s blog post whom also covered about the same ethical issue has mentioned about how being future ā€œmarketersā€ ourselves, we should consider the kind of message we intend to convey to customers. It is important to first know your audience before posting anything, especially when it is going to go public. We wouldnā€™t want to end up like how 2 of this airlines ended up into. Continue reading →

Topic 4: Social Media Ethics

Freedom of speech on social media is an ethical issue that is currently one of the major concerns. With the rise of different social media platforms, this also results in the rise of multiple identities in order for people to be able to freely post their comments online without the fear of being identified easily. Freedom of speech – It is the right for an individual to express his/her opinions freely without the censorship or intervention by the government. Continue reading →

Topic 3: Summary & Comments

This topic has aided me to understand the key importance of why developing an authentic online professional profile is so important in the current digital world and what we can do to stand out from the rest. Itā€™s not something that should be overlook and we should always bear in mind of what is posted on our profiles, knowing that consequences can be undesirable. Continue reading →

Topic 2: Summary & Comments

This topic is definitely something that I believe is quite important in the current society now where everyone rely heavily on the digital world. Before the start of this topic, I personally feel that most of us probably didnā€™t really pay much attention to the type of online identities we portray for ourselves and the consequences that comes with it. Continue reading →

Topic 1: Summary and Comments

This topic and the various articles has helped to provide insight about the digital world relating to Digital Natives/Immigrants and the evolutionary shift to Digital Visitors/Residents. I did not have any prior knowledge regarding to this and I used to think that everyone is the same, we are just users of the Internet with different purposes. Continue reading →