It’s not going to end here.
“Why Marketing?”
I was often asked that question by the people around me. And my answer will always be the same – business, business, business.
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In a Nutshell – Why Open Access?
Food for thought:
“Are you learning anywhere, and at all times?”
I’ve never thought about how Open Access benefits us in terms of Informal Learning, till I read Patrick’s post. Just like the example he gave, we have to continuously upgrade our skills and knowledge in this rapidly changing technological environment, in order to stay ahead of the competition.
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A Doorway For Marketing Research?
Do you feel inspired after watching the video? Do you see the power of Open Access now? Even a 16 years old boy can make a breakthrough in the medical industry, why can’t we Marketers make a breakthrough in our businesses too?
Of course, Marketing Research is something vital for a brand’s long term success. But, if we don’t have sufficient access to the insights, how are we going to develop our strategies?
Source: http://www.emarketer.
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In a Nutshell – Does ethics still exist in Marketing?
Ethical issues of using social media? You’ve got to be kidding me, why do I even need to know? However, after reading several of my classmates’ posts, I changed my perspective of it, and understand how it relates to each of our daily lives as well.
“How we consumers know what we are being exposed to and influenced by online is honest and genuine?”
Many companies are turning into social media platforms to sell their products through social influencers.
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The War of We Can Do Better?
Source: http://www.pardot.com/blog/mad-men-marketers-art-influence-evolved-infographic/
Yes, that’s right. We’re living in a world whereby billboards, brochures, newspaper advertisements and TV commercials are getting lesser. We don’t have to compete through voices in order to get the customers to open their wallets anymore.
Indeed, with the increased adoption of digital technologies, marketers have found a gold mine of opportunities for reaching and engaging with their customers.
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In a Nutshell – Does ‘you’ stand out?
“Personal Branding? I am not trying to be ‘famous’, so why do I need one?”
I’ve never thought about the importance of personal branding before I worked on this topic. But, I’m glad that I do now, and reading the different posts led me to better insights of how personal branding and career is linked.
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What’s your personal brand?
Food for thought:
What are the chances of you landing in your desired job among all the other applicants?
Let’s look at it in another way. Picture yourself as the product on the shelves, and the recruiters as the shoppers. Why do a shopper choose you among all the other products? What underlies this is brand, the key to differentiating yourself from others.
Source: http://theundercoverrecruiter.com/infographic-the-evolution-of-recruitment-technology/
Gone are the days of an office.
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In a Nutshell – Multiple Online Identities, Yes or No?
Before I started on this topic, I’ve never thought about this question seriously. Neither did I know that this can relate to several issues, and in the world of marketers.
After reading my classmates’ posts, it seems that privacy is a major concern to having multiple online identities. In Vanna’s blog post, she stated that she believes having multiple identities is better due to privacy. And I agree with her.
However, it hits me that nothing you post online is really private.
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Are you who you are?
Topic 2: Discuss the arguments for and against having more than one online identity.
Watch this video, doesn’t it seems familiar to you?
Now, ask yourself honestly. Are you portraying who you are or an ideal version of yourself in this online world? Admit it. You take tons of selfies before you finally get the perfect angle, you spent lots of time choosing the best filter to cover up your flaws, portraying yourself as who you want to be. But, this is not the real you.
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In a Nutshell – A ‘Visitor’ or a ‘Resident’?
“There’s always something new to discover.”
When I first started out this module, I was really excited to know how blogging relates to the world of digital marketers, and how this new medium of teaching will enhance my learning.
Reading my fellow classmates’ blogs got me ponder deeper. I realized that each of us have got different perceptions on the take on who is considered a “Visitor” and “Resident” in this digital world.
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