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Topic 2: Pros and Cons of Multiple Online Identities from a management perspective
The following video explains multiple online identities in a nutshell.
Source from: https://www.youtube.com/watch?v=umd3RBk-aIU
(Credits to: Sophie Pitman 2015, October 23)
As stated from the video above, multiple online identities leads to anonymity. A user may have different persona and identities while engaging in online activities such as online banking, dating, gaming and job seeking. On the other hand, single online identity represent authenticity.
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