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Topic 4: Is it Ethical for Brands to incorporate user generated contents under their names?

Sourced from: https://www.youtube.com/watch?v=chJ0HFpQ0A4 Consumers can be content creators of today. GoPro’s content marketing strategies encourages and attract users to generate contents for them with a webpage to showcase the most captivating videos captured by their users. In return, they promise global exposure and monetary incentives for the best videos in competitions such as the annual GoPro awards. Continue reading →

Review of topic 3: What does an authentic and professional online identity implies for politicians? Are all digital platform truly effective?

Upon reviewing Edward’s blog, I was really captivated by his style of blogging by drawing reader’s attention through his personal experiences as well as linking to the area of Singapore affairs. It reminded me of a news article with regards to a Singapore politician, Ms Tin Pei Ling. Ms Tin faced several criticisms for posting a selfie with her new Kate Spade Bag on FaceBook in year 2011. Continue reading →

Review of topic 3: So what does an authentic and professional online identity implies for politicians? Are all digital platform truly effective?

Firstly, I shall start with my findings on Edward’s blog. I was really captivated by his blogging style of drawing reader’s attention through his personal experiences as well as linking to the area of Singapore affairs. It reminded me of an incident when a Singapore politician, Ms Tin Pei Ling whom had faced several internet criticisms for posting a selfie with her new Kate Spade Bag. Continue reading →

Topic 3: How does an authentic professional identity relates to entrepreneurship?

A week ago, I was catching up with an old pal of mine and we exchanged name cards. The typical follow up was for each party to look up on each other’s Facebook account. The scenario above is an example of typical networking, a sign of how it had evolved through time. Never underestimate the true potential of your online professional profile (look at how Facebook had become an online passport). Continue reading →

Topic 3: How does an authentic professional identity relates to entrepreneurship?

A week ago, I was catching up with an old pal of mine and we exchanged name cards. The typical follow up was for each party to look up on each other’s Facebook account. The scenario above is an example of typical networking, a sign of how it had evolved through time. Never underestimate the true potential of your online professional profile (look at how Facebook had become an online passport). Continue reading →

Review of topic 2: Research areas for multiple online identities

My personal stand on internet users possessing multiple online identities remains stagnant: there are several pros and cons which can potentially translate into advantages for digital marketing. My aim for exploring other blog posts was to keep a lookout for potential research areas related to online identities and methods to improve my post’s layout and presentation methods. Continue reading →

My First Social Post

As the title suggests, this is my first official lifestyle post on my blog! Reason being, I wish to experience blogging based on my own initiative as sometimes education is about taking a step back and learning informally! My close friends had been very supportive of this idea as well! So I shall start by sharing my experience of dining in this nice vegetarian restaurant which serves Italian cuisine at Raffles City last week. Sufood offers this lunch express 4 course meal @ around 21. Continue reading →

My First Social Post

As the title suggests, this is my first official lifestyle post on my blog! Reason being, I wish to experience blogging based on my own initiative as sometimes education is about taking a step back and learning informally! My close friends had been very supportive of this idea as well! So I shall start by sharing my experience of dining in this nice vegetarian restaurant which serves Italian cuisine at Raffles City last week. Sufood offers this lunch express 4 course meal @ around 21. Continue reading →

Topic 2: Discuss the arguments for and against having more than one online identity.

The following video explains multiple online identities in a nutshell. Source from: https://www.youtube.com/watch?v=umd3RBk-aIU (Creator: Sophie Pitman 2015, October 23) As stated from the video above, multiple online identity leads to anonymity. A user may have different persona and identities while engaging in online activities such as online banking, dating, gaming and job seeking. On the other hand, single online identity represent authenticity. Continue reading →