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Topic 4: Is it Ethical for Brands to incorporate user generated contents under their names?
Sourced from: https://www.youtube.com/watch?v=chJ0HFpQ0A4
Consumers can be content creators of today. GoPro’s content marketing strategies encourages and attract users to generate contents for them with a webpage to showcase the most captivating videos captured by their users. In return, they promise global exposure and monetary incentives for the best videos in competitions such as the annual GoPro awards.
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