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Open access is an progress as the advancement of technology. Before I have a look of my classmates’ posts, I think open access is something sounds nice but probably can not sustainable in the long run. Just like the development of social media, the culture needs to exposure and flow. The ways of distributing knowledge is cheaper than old times, no matter use Skype, reading news online instead of newspaper, or get a pdf copy instead of printed copy etc. Continue reading →

Open access or free content are good, people can access to free, immediate, availability on the public Internet of those works which scholars give to the world without expectation of payment.[1] Sounds too good to be true, right? Especially like business people get cutting edge research findings to stimulate some new products like sports drinks. When other researchers access to as many as possible journals to get to Nobel Prize. Continue reading →

Unethical behaviors on social media can divides into several different kind, like paid tweets, impersonate other people, employees posting affects company’s image and so on. Paid tweets need to consider the person’s motivation behind it, some companies hire people to act as customers to tweet, some celebrities help build new brand awareness. Identity thefts like to impersonate others, we can mark these account red flag and report them. Continue reading →

Social Media can be a great business tool, social media is highly interactive than traditional media like television advertisement. Social media tools tend to have a low cost and everybody can access or edit published materials.[1] However, there are some unavoidable problems social media could bring us, sensitive information leaks, blemishes on a reputation, and other potential liabilities of a Twittering workforce. Continue reading →

After go through my peers posts, and discuss with them, I have to say it is fun to have social media around. Anyway, I get several points to summarize the whole topic. First, I talked about 47 percent of employers will check you out after receive your resume. 15 percent of chance they will check you inside out if they want to hire you. So, you see, you have to build a Linkedin profile professional and keep your twitter relatively under control. Continue reading →

Internet makes our life much easier. We can shopping online, looking for job online and even interview online and work at home. As the advancement of technology, it is very important to have an authentic online profile. Hiring Process Traditionally, We send our resume to employers and we have face to face interviews. Nowadays, have a Linkedin profile could make everything easier. Linkedin is a good platform that it can work two-way between employers and employees. Continue reading →

Digital identity is represented as ‘the reflection in the mirror, in this case in the digital mirror, is not you complete, but definitely it is you’.[1] Internet is playing an increasing large role, more and more people are using social media. I believe in authentic identity, just like name, it gives you a feeling of responsibility and reputation. If employer can find their employees from Linkedin, they can reduce expenses on recruit agencies. Continue reading →

All the major in marketing students are participate in the Living and Working on the Web module. We are required to get to know the idea of digital visitors and digital residents, and writing down our own understanding supported by self online experiences. After reading my peers posts, I have gained a deeper understanding of web users’ behaviour. Initially, I thought “digital visitors” and “digital residents” are just different by their attitudes towards to the Internet. Continue reading →