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Digital Self-promotion: Our New Norm or a Lack of Choice?

Our online identity is formed by the amount of time we spent interacting, engaging and contributing to a community. Expressing our individualism and ideologies through a personal brand via prominent multiple platforms to potential employers will present employment opportunities and create an effective multifaceted network (What is Your Network Identity, 2017). Source: Screen-grab of Behance, an online platform to showcase & discover creative works and to connect with other creatives. Continue reading →

Consumer’s rights: The Transparency of Information

Source: Drew Graham The “Filter Bubble”, a friend or foe? Tailoring search results and news towards who you are and what you do as an individual can be marked as one of the biggest technological breakthroughs in this digital age. In a recent survey, 57% are OK with providing personal information if it’s for their benefit, while 74% get frustrated when content & ads appear to have nothing to do with their interests (Consumer Perceptions of Social Login Study, 2013). Continue reading →

Topic 1: Impact of Digital Differences

Source: Rawpixel.com The impact of digital differences on our interaction with the Web affects every facet of our lives, from using social media as an outlet of expression to starting an online business. Our online practice is a reflection of our beliefs, identity, cultural values, and attitudes. Yet it also depicts inequalities among others due to various social (rich vs poor), economic (communist vs socialist) and external factors (e.g. Continue reading →

Introduction

As technology is rapidly changing the way we perceive information and communicate with others, digital natives and immigrants play an integral part in our online personas and interactions with one another. This can be further categorised into 2 types of online users: Visitors who use the Internet for a brief amount of time as they do not view the internet as a social space, thus have no interest in prolonged engagement (Clark, 2015). Continue reading →