Isaac

I stumbled upon the above video where well known author Neil Gaiman talks about his changed views on piracy, copyright and the web. I found it refreshing as most book publishers and authors would see giving away free books on the web, would mean a net loss in sales. In fact those who have tried it often find the opposite to be the case. Many times free digital books actually boost sales of print copies. Continue reading →

Have you spotted the key differences? Maybe its hard to tell from the video. Go take a look in your browser, Vice & The Straits Times. There are no ads or paywalls on Vice News. Clearly, Vice must be at some kind of disadvantage by providing all that free content on its site right? Not quite. Sure, Vice is dependent on the ad industry, but what vice is doing is adopting a loss-leader strategy on its main news site, a way to drive traffic to sponsored content. Continue reading →

Photo Credits: movemequotes I think when it comes to selling a product or service, there are plenty of marketing approaches to choose from. Some people uphold the highest standards of honesty and integrity while others will say or do absolutely anything to make the sale or attract eyeballs. Continue reading →

Photo Credits via: Insightiitb Issues of ethics are difficult to discuss, as they often are not clear cut and linger in the grey area, between black and white. I would like to briefly talk about ethics in a business/marketing context. Here is my crude attempt at creating a short video clip about one of Ford’s social media posts. Ford updated their Facebook status following the capture of the second bombing suspect. The brand said, “To the first responders of Boston: Thank you. Continue reading →

Photo Credits: via theunitive.com It has been a great learning experience reading posts on how to create an authentic digital profile and that has prompt me to log in to my inactive LinkedIn account that was created years ago. As i typed in the URL. pressed enter and tried to recall the password, i dread the amount of work i have to do to breathe life into this extremely lacking, empty and boring profile. I understood it is going to be a process and my first hurdle is authenticity. Continue reading →

Being authentic can be a challenge, but it is important! In today’s digital age, having an authentic professional profile on the net is becoming a necessity for us job-seeking students! Here are some advice i came across from Brendan Browne (LinkedIn’s head of global talent acquisition.) who hires all the staff at LinkedIn. Choose who you want to be and what you want to do, and share it on your LinkedIn profile. Continue reading →

So after reading several blog posts, it seems that most of us would choose to adopt either of the following strategies Strategy #1: Use One Profile for All Social Media Networks Strategy #2: Use Separate Personal and Professional Profiles I am a believer of strategy #2, if only for these few points Helps maintain work-life boundaries Less fear of your colleagues or boss seeing personal details you may not want to share, so you may be more candid Messages from contacts will be more relevant... Continue reading →

It really depends. What are your personal interests? Are they aligned to what you are doing professionally? Should you keep your personal and professional identities completely separate online? I think there isn’t a definitive answer. It boils down to the individual.  How much you want a potential employer to be able to find out about you and how strong your desire for privacy is, are questions that will lead us closer to the answer we are looking for. Continue reading →

It has been an interesting learning experience so far reading my classmates’ posts and commenting on them ( @Simon’s blog and @Xiu Zhen’s blog ). There are two posts that got me thinking about “Visitors” and “Residents” in business / marketing context. The first one was Vanessa’s post where she mentioned about being able to identify who are the “Visitors” and “Residents” of your target audience. Continue reading →