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2015, Page 25

Were you manipulated by deceptive adverts you see online?

Source: SlideShare With reference to Glenn Greenwald – Anything posted online, stays online. Everyone has an intention for things they post online – no matter ill or good. Due to the increasing emphasis on web connectivity, almost everyone has a social media account. Since it’s their personal account, they have the freedom of speech to post their opinions online. However, not all speeches are created equal – some unprotected speech have limitations online. Continue reading →

Social Media Exposé

Source: Vulcan Post How often do you find yourself searching for reviews from bloggers’ social media platform? Social media is gaining popularity each day and it would be more surprising to know that one is not using instead. I personally follow many bloggers and review accounts on Instagram and they are basically my source of information in regards to knowing about new products, cafes, restaurants and activities. Continue reading →

Educational Use of Social Media: An Ethical Issue from this Exposure

Of the various ethical issues raised by educational use of social media, one I find particularly essential to discuss in depth is the issue of bullying. While the use of social media for educational purposes is increasingly popular, alike what we are doing for this module, there is an obvious growth in the participation of online bullying as well. 1 million children were cyber-bullied on just Facebook alone in the past year (Consumer Reports, 2011). Continue reading →

Realities of Social Media: Trusted VS Tainted

Social media, which begun for the sake of convenient interaction on the Internet, has far evolved to what it has become today: a marketing tool. (Picture Source: Marketoonist.com) There are many benefits that social media marketing can bring to businesses, such as improved brand loyalty and increased inbound traffic to websites. Corporate use of social media to market products is seen as a business opportunity to increase sales. Continue reading →

Make Him “Famous”? Think Again

Source: Iran Daily Social media can be a powerful tool to bring together like-minded individuals, positively and negatively. The question highlighted in my post today will demonstrate the darker side of the internet – Online Shaming. When we see someone who behaves inappropriately, is it right to point that out? In cases where we are of the less-powered in the place of event, the internet can become an alternative to call out one’s “bad behavior”. Continue reading →

Social Media, are you lying to me? (Topic 4)

(Image Source: thunderhouse) According to the Internet Live Stats there are currently 3 billion internet users in the world, in singapore there are 4 million users, that is 80% of our population using the internet. As a marketer, this will be an opportunities for us, the internet will be the most viable platform to market business. Hence, companies now is making use of social media to promote their business. Continue reading →

Paid Reviews For Food Bloggers, Ethical? I think NOT!

In Singapore’s fiercely competitive F&B industry, the constant flow of publicity is crucial for restaurants to stay on the radar of indecisive diners. Social media was the obvious “go to”, anyone with a smartphone is now constantly barraged with Instagram posts of food and blogger reviews. Click to enlarge Sadly, filtering the legitimacy of one from another is nearly impossible! Hosted meals are usually not mentioned or in fine print at the end of the review. Continue reading →