Topic 3: Building your Professional Digital Profile

Please read these notes and check out the link, before preparing and posting your answer to the set question. This document should be regarded as just the start of the discussion, which we all then develop through the conversations themselves and the sharing of further relevant links.

It is intended to give you a flavour of the challenges and opportunities in managing your professional online identity, and get you started on answering the Topic 3 set question below.

Relevant articles/videos

https://connect.soton.ac.uk/p32693389/ This link takes you to a video and slides that I produced for a Digital Marketing class (about 30 mins long) on the topic of “Building your online professional profile”. It contains a number of links and references which you should find useful. There are also some specific exercises in the slides which you do not need to do (focus on the set question below for assessment purposes) but you are welcome to try them and post your answers separately for feedback if you wish.

Scoopit library for topic 3: http://www.scoop.it/t/building-your-online-professional-profile

Question for Topic 3:

Discuss the ways in which an *authentic* online professional profile can be developed.

Deadline for posting your answer to the set question is midnight (Singapore time) on 3rd December
Deadline for posting your comments on the work of other students and your reflective summaries is midnight (Singapore time) on 4th December

Remember that for topics 2-5 marks all count towards your final assessment and marks will be deducted for late posts. The assessment criteria are detailed in the module Study Guide.

If you have any questions, please ask us. And if you find useful additional resources on this topic to share with the group, please do so on Twitter using #MANG2049