SERG’s Dr Ben Anderson recently gave a summary of the ESRC funded Census2022 project results as part of a Market Research Society symposium on “Can Big Data replace the Census? What does Big Data give us now?“.
Speaking alongside representatives from CACI, Telefonica and the Office for National Statistics, Ben outlined the potential value of electricity smart meter data for estimating household characteristics in support of future UK census programmes.
Ben’s slides are available from slideshare: