Sophie Collins

This post is a reflection on the fifth and final topic of the module, a particular favourite of mine as it’s a topic that I’ve had previous conversations about with my friends and fellow students before, the idea of having online content available to all. Continue reading →

This week’s post is in the form of a video! :) A map of where the people on my Digital Marketing MOOC come from just to put it into perspective! Source: Futurelearn.com References: Future Learn, University of Southampton Digital Marketing MOOC: https://www.futurelearn.com/courses/digital-marketing/steps/20080/progress#fl-comments Hall, M., 2014. Why open access should be a key issue for university leaders. Available at: http://www.theguardian. Continue reading →

This week’s topic was of great interest to me as we were able to focus it on a theme that interested us. After I posted mine I was tweeted to let me know that my article had been featured on a website bringing together articles relating to social media use in businesses, which was a great way for me to read other peoples’ take on the matter, such as this article about social media etiquette but put together in a really informative and easy to read way. Continue reading →

This week’s blog post will focus on social media ethics for businesses, particularly for those in the U.S. when it comes to endorsement. This tweet by Kim Kardashian perfectly highlights the presence of endorsed tweets on social media and the ethical issues it poses as Kardashian has not stated that the post has been sponsored… Pregnancy lips…. @EOS to the rescue! LOL http://t. Continue reading →

Passing the halfway point of this course has made me realise how much I’ve learnt so far from it; in Topic 2 we covered the idea of having multiple online identities, whether they be for professional or personal purposes. Topic 3 has taken this one step further and we have looked into developing an authentic and professional profile. Continue reading →

This week I’ve decided to do something a little different. Whilst I have got a LinkedIn account, which I do use, and am starting to use social networks such as Twitter to keep up with the marketing and advertising world as well as for personal purposes, I am by no means a pro when it comes to developing an authentic professional profile. Continue reading →

This week on my blog I explored the idea of having multiple online identities, an idea for me at first that conjured up images of identity theft and “catfishing”. The more I read however, the more I realised that I myself have multiple online identities, whether it be for professional purposes when I use LinkedIn or for more personal ones when I am on Facebook. Continue reading →

The founder of Facebook, Mark Zuckerburg, once said “having two identities for yourself is an example of a lack of integrity” (2010), adding that he imagined it wouldn’t be long until the idea of having a “different image for your work friends or co-workers and for the other people you know” would cease to exist. Continue reading →

As a topic that I had never heard of before, the debate surrounding the terms Digital Visitor, Resident, Immigrant and Native proved really interesting for me. I began by looking into Prensky’s theory of Digital Immigrants and Natives and whilst I agreed with some of his points, I began to find flaws in his arguments, which were reflected in further readings that I came across. Continue reading →

As technology advances, so does our knowledge and understanding of the way it works. For example, Mark Prensky, a writer and speaker on learning and education, once acknowledged the existence of Digital Natives and Digital Immigrants (2001), referencing the distinction between those who are entirely at ease within the digital environment and those who manage to learn to exist within it but will never be fully competent. Continue reading →